Threeasfour and Yoko Ono Launch Spring Collection

For decades, Threeasfour has been celebrated for its avant-garde designs, and now the brand is taking its creativity to another level by joining forces with the legendary Yoko Ono. Known for her groundbreaking work in art, music, and activism, Ono brings an unparalleled vision to this collection. Gabi, Adi, and Ange, the founding trio, have always pushed boundaries, and teaming up with such an iconic figure marks a significant milestone for the label.

Yoko Ono serves as the creative muse behind the "Iconoclastic" series, which draws inspiration from art, music, and performance. The design process involved a unique mapping technique that translated Ono's artistic concepts into wearable pieces. This collaboration is not just about fashion—it’s about creating a dialogue between different forms of expression.

In a recent phone conversation, Ono shared her excitement about merging fashion with art, a theme she explored extensively in her book "Grapefruit: A Book of Instructions and Drawings." Her influence on this collection is evident in every detail, from the bold patterns to the intricate embellishments.

What’s more, this series marks a shift in pricing strategy. Traditionally, Threeasfour garments have been priced at over $1,000. However, this season, pieces range from $111 to $888, with wholesale prices starting as low as $44.44. While the decision to reduce prices may seem surprising, it reflects the current economic climate and aims to make the brand more accessible to a broader audience. It’s a move that signals inclusivity without compromising on quality or creativity.

As someone who has always championed breaking barriers, Yoko Ono’s involvement in this collection feels like a natural evolution for Threeasfour. Whether you’re a long-time fan or new to the brand, this collaboration is sure to resonate with anyone who appreciates bold, innovative fashion.