Threeasfour and Yoko Ono Launch Spring Collection

This collaboration marks a significant shift for Threeasfour, which previously positioned itself in the luxury segment with prices often exceeding $1,000. For this collection, however, the brand has embraced affordability, with pieces ranging from $111 to $888. Even at the wholesale level, prices hover between $44.44 and $444.44. The decision to lower prices reflects both the current economic climate and a strategic effort to appeal to a broader audience. In a recent phone interview, Yoko Ono expressed her excitement about making high-concept fashion more accessible.

The new series also features a unique visual language inspired by Ono's experimental methods. The three core designers employed a rare point diagram technique to translate her artistic concepts into wearable art. While this collection retains the brand's signature elegance, it introduces a fresh, democratic ethos. By cutting costs without compromising quality, Threeasfour hopes to reach consumers who might not typically consider luxury fashion.

As someone who has always championed breaking boundaries, Yoko Ono brings a bold spirit to the project. Her influence is evident in every detail, from the minimalist silhouettes to the unexpected color combinations. The result is a collection that feels both timeless and innovative—a perfect reflection of Ono's philosophy. Whether you're a long-time fan of Threeasfour or simply curious about the intersection of art and fashion, this series offers something truly special.