New bird birds autumn and winter: the main "technology fabric card"

Coinciding with the release of new products in autumn and winter, each sportswear brand is a good performance opportunity, but how to express different styles in many brands has become a major problem for major sports brands ... ..., listen to the voice of consumers, become This season's original design concept of the fashion sports brand elegant bird, this season's new products continue to focus on the theme of "sports pleasure", the creativity will be presented in front of every enthusiastic consumer.

In the spirit of "the original intention of the sport is not to be the first" and "the sport was originally to return to happiness", the elegant bird brand with the name of "Happy Sports Expert" has been greatly integrated in the latest season's new product launches. The elements, starting from consumer spending habits, mainstream consumer groups, consumer demand, etc., listen to the voices of consumers. The biggest feature of the single-product footwear and apparel design is that the products abandon traditional sportswear and shoes. The concept of class is to use more fashionable elements as design elements to make it more practical, practical and fashionable.

The advantages of autumn shoes are mainly presented in the story of four happy sports, namely, light flying, dancing and restraining, dancing and playing street, and genres and illusions. Adhering to two innovative highlights is breathable waterproof microfiber and three-dimensional round with ergonomic design. For the crowd positioning of the product, the elegant bird is also very clear, divided into student shoes, basic shoes, main board shoes series, enhanced comprehensive training series.

Light is the main element of the 2010 Bird Bird footwear products. This is because the noble bird has always advocated non-competitive and intense sports, promoted fashion sports, and lived a kind of life and experiential sports to show the beauty of sports and healthy sports. Therefore, the theme creation of the elegant bird is different from the sports brand concept of Other brands.

On the fabric of the clothes, the elegant bird brand is also constantly innovating. Apparel fabrics adopt environmentally-friendly recycled materials and processes, including woven embossed fabrics, bamboo charcoal fabrics, memory fabrics, and flash silk fabrics. It is understood that the elegant bird brand will launch three to five new fabrics in each season, trying to continuously enrich and innovate the “expensive bird technology fabric”. This has also become a unique selling point for elegant bird products.