Running a high-end club is like running a luxury brand. It has a long waiting time. For most domestic brands who want to make quick money, this road is obviously not going well.
Gao Jun, deputy general manager of Beijing Xinying United Films, is explaining the 48 words that circumvent the risks of film investment. In addition to investors, movie practitioners, and a group of rich people who are keen on investing in jewellery, the audience at the scene is rich. This is a cultural industry club lecture hall held in Beijing Yuewang Jewelry Club. Today, jewellery investment has inevitably linked with investment in art collections and even investment in cultural industries.
The Yuewang Club, located in the center of Wantong, could not find much information about it in the public information; there was no significant publicity sign at the Vantone Center and its vicinity. However, on entering the third floor of Block A, it suddenly became a splendid glory. There were small rockery and streams at the entrance. On the left side of the entrance is the reception desk and the lobby (the lecture hall above is held in the hall), which enters the jewellery hall through the hall. Each booth is presented with dazzling top jewelry. It is said that the town's treasure is a diamond ring in Asia's largest carat.
The club president of the Institute of Jewellery, China University of Geosciences, and the design director of the club, Ren Jin, are the ones who run the club. For investment in jewelry, Ren Jin still has unique insights. As jewelry enters the auction market, many people also use it as a form of investment. Ren Jin believes that, unlike financial investments such as stocks and real estate, jewelry has certain limitations.
The first is the question of liquidation. "Equity bonds can become cash immediately regardless of whether they are losing money or making profits. Jewelry does not have such rapidity." Second, jewelry prices do not change as much as stocks and gold. The jewellery market, especially the diamond market, has been on a single-line rise for many years, slightly lower but not obvious. Between this rise and fall, it is harder for the market to make less money. However, on the other hand, it also shows that there are few speculative opportunities for jewellery. Generally, jewelry collection for more than 3 years will have a value increase of about 50%, and it will even double. Therefore, investment in jewelry cannot have speculative psychology.
The so-called jewelry custom club mainly provides private space for high-end customers, allowing customers to enjoy one-stop services from supply, design, production to finished products. For example, the top service of Wuhan Century Blue & Jewellery Club is to create unique high-end customized jewelry products for customers.
At present, the domestic jewelry custom clubs generally operate in two ways, in addition to the above-mentioned high-end private clubs, and the other is a large venue model that integrates high-end consumer resources. It carries more than just jewelry customization, but also associated consumer experiences and entertainment exchanges. It is more like a shopping mall (super shopping mall) with upstream and downstream products extended by jewellery. For example, the China Jiahe Jewelry Club concept store in Shenzhen Chegongmiao, which cost US$3 million, is the first comprehensive jewelry store in China that integrates shopping, experience and communication.
The club's development model is also relatively consistent, with jewelry companies gradually bundling some domestic brands and designers and packaging them into a unified brand. In the early days of its establishment, it often relied on the connections the business owners and management had previously accumulated to provide private spaces for appreciation, communication, and jewellery purchases in small circles. Afterwards, through physical comparisons, lectures, and appreciation and other forms of communication, after forming a certain reputation in the rich circle, they gradually attracted, gathered, and invited a group of high-end consumer groups interested in jade jewelry, thus opening up the situation. This process takes a long time, high initial investment costs, and the uncertain growth barriers undoubtedly make it difficult for companies to operate.
The current relatively uniform standard in the jewelry market is that it can be said to be a high-end consumer group with the ability to consume more than RMB 200,000 per single consumption. At this stage, this part of the wealthy people still chooses to purchase jewelry from long-established international top brands such as Cartier and Tiffany. Even if the jewelry club can provide even better service and no matter how good the product is, it does not have brand appeal. Running a high-end club is like running a luxury brand. It has a long waiting time. For most domestic brands who want to make quick money, this road is obviously not going well.
However, under the stimulation of the high-end consumption of wealthy people, the high-end jewelry club model has gradually become a trend in China. This kind of custom jewellery with an independent design system in a prime location with high gold prices may become the mainstream supply, design, production, and finished product service model, becoming a milestone breakthrough.
Gao Jun, deputy general manager of Beijing Xinying United Films, is explaining the 48 words that circumvent the risks of film investment. In addition to investors, movie practitioners, and a group of rich people who are keen on investing in jewellery, the audience at the scene is rich. This is a cultural industry club lecture hall held in Beijing Yuewang Jewelry Club. Today, jewellery investment has inevitably linked with investment in art collections and even investment in cultural industries.
The Yuewang Club, located in the center of Wantong, could not find much information about it in the public information; there was no significant publicity sign at the Vantone Center and its vicinity. However, on entering the third floor of Block A, it suddenly became a splendid glory. There were small rockery and streams at the entrance. On the left side of the entrance is the reception desk and the lobby (the lecture hall above is held in the hall), which enters the jewellery hall through the hall. Each booth is presented with dazzling top jewelry. It is said that the town's treasure is a diamond ring in Asia's largest carat.
The club president of the Institute of Jewellery, China University of Geosciences, and the design director of the club, Ren Jin, are the ones who run the club. For investment in jewelry, Ren Jin still has unique insights. As jewelry enters the auction market, many people also use it as a form of investment. Ren Jin believes that, unlike financial investments such as stocks and real estate, jewelry has certain limitations.
The first is the question of liquidation. "Equity bonds can become cash immediately regardless of whether they are losing money or making profits. Jewelry does not have such rapidity." Second, jewelry prices do not change as much as stocks and gold. The jewellery market, especially the diamond market, has been on a single-line rise for many years, slightly lower but not obvious. Between this rise and fall, it is harder for the market to make less money. However, on the other hand, it also shows that there are few speculative opportunities for jewellery. Generally, jewelry collection for more than 3 years will have a value increase of about 50%, and it will even double. Therefore, investment in jewelry cannot have speculative psychology.
The so-called jewelry custom club mainly provides private space for high-end customers, allowing customers to enjoy one-stop services from supply, design, production to finished products. For example, the top service of Wuhan Century Blue & Jewellery Club is to create unique high-end customized jewelry products for customers.
At present, the domestic jewelry custom clubs generally operate in two ways, in addition to the above-mentioned high-end private clubs, and the other is a large venue model that integrates high-end consumer resources. It carries more than just jewelry customization, but also associated consumer experiences and entertainment exchanges. It is more like a shopping mall (super shopping mall) with upstream and downstream products extended by jewellery. For example, the China Jiahe Jewelry Club concept store in Shenzhen Chegongmiao, which cost US$3 million, is the first comprehensive jewelry store in China that integrates shopping, experience and communication.
The club's development model is also relatively consistent, with jewelry companies gradually bundling some domestic brands and designers and packaging them into a unified brand. In the early days of its establishment, it often relied on the connections the business owners and management had previously accumulated to provide private spaces for appreciation, communication, and jewellery purchases in small circles. Afterwards, through physical comparisons, lectures, and appreciation and other forms of communication, after forming a certain reputation in the rich circle, they gradually attracted, gathered, and invited a group of high-end consumer groups interested in jade jewelry, thus opening up the situation. This process takes a long time, high initial investment costs, and the uncertain growth barriers undoubtedly make it difficult for companies to operate.
The current relatively uniform standard in the jewelry market is that it can be said to be a high-end consumer group with the ability to consume more than RMB 200,000 per single consumption. At this stage, this part of the wealthy people still chooses to purchase jewelry from long-established international top brands such as Cartier and Tiffany. Even if the jewelry club can provide even better service and no matter how good the product is, it does not have brand appeal. Running a high-end club is like running a luxury brand. It has a long waiting time. For most domestic brands who want to make quick money, this road is obviously not going well.
However, under the stimulation of the high-end consumption of wealthy people, the high-end jewelry club model has gradually become a trend in China. This kind of custom jewellery with an independent design system in a prime location with high gold prices may become the mainstream supply, design, production, and finished product service model, becoming a milestone breakthrough.
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