BONO: intensive development to create "customer satisfaction" high-end wear brand

The data shows that at present, the capacity of the professional wear market in China is about 200 billion yuan, of which the proportion of professional suits is more than 70 billion yuan, and this figure is constantly magnified with the development of the market. “The wearer's face is becoming wider and wider, especially in professional suits, whose market demand is far from being saturated.” Insiders commented: “The concept of professional suits is no longer limited to large-scale systems such as finance, electricity, tobacco, and energy. And the traditional industry.The rapid development of social economy, many large and medium-sized enterprises realize the importance of standard dress, and this will also make professional suit market segment further expansion."
The favorable market conditions provide a broad space for the popularization and development of professional suits, and at the same time, the competition in this market segment is rapidly escalating. As a leading brand of high-end professional suits, BONO, which has been marketing for many years, insists: “The core competitiveness of a brand lies in the satisfaction and recognition of customers. This is not only due to high quality products, but also advanced concepts, innovative technologies, market insights, and even The overall strength of the channel service and other aspects.” And it is this insistence that has made BONO always stand at the forefront of the industry and has won including China Unicom, the People’s Bank of China, Industrial and Commercial Bank of China, Agricultural Bank of China, China Construction Bank, Bank of China, and Zijin. The trust and cooperation of mining, CNPC, China Tobacco, Hongta Group and many other customers.

“De-professionalism” opens up the market Blue Ocean When many professional suit manufacturers still fall into the price-driven competition in the Red Sea, BONO focuses on exploration and exploration of customer needs, and takes the lead in putting professional suits “de professionalized”. concept. BONO said: "The special nature of professional suits is that although our customers are enterprises, the ultimate audience for the products is employees. Therefore, when designing and developing professional suits, we must take into consideration the dual needs of both companies and employees."

The domestic professional suit market is still in the immature stage. It is still insufficient in terms of fashion, personality, and aesthetics. In people’s consciousness, professional suits once fell into the “tooling” misunderstanding. BONO proposed: "Professional suits are by no means uniforms, but the goal of professional suits' de-professionalization is to make BONO's products demonstrate professionalism and corporate culture while taking into account both fashion and comfort, so that white-collar workers are really willing to wear and be happy. wear."
In order to achieve this goal, BONO adhering to the brand concept of synchronization with the world, adhere to the integration of fashion design elements in professional suits. BONO's design research and development center in Shanghai has a research and development team of more than 200 senior technicians and designers who regularly send people to fashion capitals such as Paris, Milan, and Tokyo to bring the latest trends in fashion to the country. And integrate it into the business wear design.

After the intensive cultivation, BONO found that while corporate clients are mainly dressed in professional suits, there is a variety of professional dress style wear requirements due to differences in seasonal climate and occasions. As an all-round provider of high-end professional dress solutions, BONO expands product extensions with professional suits, and provides business jackets, business coats, and business sweaters, and fully solves the uniform dress requirements of multi-category customers.

Technological innovation focuses on user-friendly design BONO has always adhered to the “people-oriented” design philosophy, integrated humanistic care in various details of the product, and obtained a number of patents. For example, on the problem of shrinkage of the lining cloth with cover, BONO adopts a new anti-shrink bag cover design to ensure a stable and durable shrink-proof with a cover; in the trousers mouth, BONO adds 1.5CM wide to the back of the trousers. The foot strap is not only effective in abrasion resistance, but also can enhance the drape feeling of the trousers. The non-slip belt design can well solve the phenomenon of waist-slipping when the body moves. In addition, BONO's sweat pads, earphones, radiation protection bags and other designs are based on humanity and functionality, and bring more convenience to customers in the process of wearing professional suits.
BONO also adheres to the idea of ​​humanity in the choice of fabrics and designs for its products. For example, according to the seasonal characteristics, adding summer silk, hemp and other ingredients in the clothing, so that the product has better performance in breathability and comfort; in the style of the suit, abandoned the wide shoulder, fat sleeves, loose waist of the old Design, the use of self-cultivation lines and stylish design, color selection is also more abundant, so that the professional suit in appearance more in line with the modern professional people professional and capable image quality.

Professional customization provides differentiated solutions Market participants point out that the best looking suit must be customized. This law also applies to the field of professional suits. When stereotyped business suits can no longer meet the differentiated needs of customers, BONO's professional suit tailoring services provide companies with the best solutions for purchasing professional suits.
From the design of professional suits, tailor-made clothing, first-class production technology, to perfect after-sales service, BONO always adhering to the "customer satisfaction" brand concept, with the leading international first-class equipment and professional outstanding team, focusing on professional suit customization In every aspect of the company, we strive to be precise and fast, and enable our customers to receive the most complete service from BONO in the shortest possible time.

The whole direct-run team builds high-quality terminals In terms of channel construction, BONO has adopted a direct management model, which is rare in professional suit manufacturers. From the continuous expansion of the market, professional suit manufacturers are more willing to accept the joining or agency model to save human resources and management costs. However, franchisees are far less effective and controllable than direct teams. BONO said: "High-quality terminals are the most intuitive window for corporate image. We have abandoned the agency model and established direct teams throughout the country. We hope to bring the most professional and best services to our customers at any time."
Since its inception, BONO has established more than 60 service networks in various provinces, municipalities and autonomous regions throughout the country. It can provide customers with a range of services such as door-to-door measurement, data transmission, centralized production, and delivery at branch outlets.
It is worth noting that BONO builds a humanized service system that adapts to the new environment based on the continuous improvement of the traditional service system. For example, the newly launched brand official website WWW.BONO.COM.CN, customers just log on the website, you can get a one-stop full set of product customization; all-weather customer service center 400 880 9898, immediately respond to customer questions and needs; stylish product experience center and The VIP Club provides customers with the best platform for reaching BONO in zero distance.