“In the future, the main focus will be on internal integration, increase store building and brand promotion in Tier 1 and Tier 2 cities.†Luo Jianfan, president of Beijing Pikelandi Co., Ltd., said today that Parklane is currently in the adjustment period and will substantially reduce the number of stores in China's third-tier cities.
According to Luo Jianfan, at present, the Parklant brand has a faster growth rate. “The growth rate of performance in the first half of this year was close to 20%, but this speed is not what we hope to see. We do not want to build the brand into a rural brand. On the basis of this, we have made plans to reduce the number of third- and fourth-tier cities." However, at the same time, he also stated that there will be no major changes in the number of stores of the Parklane brand this year, and it will be in a state of maintaining the original number. He did not disclose the proportion of stores that will be reduced in the future.
For this year's changes in the Chinese children's wear market, Luo Jianfan pointed out that since the beginning of this year, with raw materials and operating costs have soared. The upper reaches of the Chinese children's wear market are facing greater pressure. "All manufacturers are paying attention to the price/performance ratio. From the sales point of view, this will be a great challenge." He said that in this situation, the competition of downstream companies has become increasingly fierce. He judged that in the future children's wear market in China, more and more small and medium-sized enterprises will be marginalized and even face closure.
The company was also the largest partner in Li Ning's children's wear business, a well-known sports brand in China, but this year the two parties dissolved their cooperation. Parklant announced earlier this year that it has signed cooperation agreements with KAPPA and Haier Group to jointly operate KAPPA Children's Wear and Haier Brothers Children's Wear. According to public information, Peikelandi Beijing Co., Ltd. was established in 1994. It is a professional children's wear and children's products company established by international investment and cooperation and is currently one of the largest children's clothing brands in China. The official website of the company pointed out that its products are currently sold in nearly 200 cities across the country and have entered the international market.
For this year's changes in the Chinese children's wear market, Luo Jianfan pointed out that since the beginning of this year, with raw materials and operating costs have soared. The upper reaches of the Chinese children's wear market are facing greater pressure. "All manufacturers are paying attention to the price/performance ratio. From the sales point of view, this will be a great challenge." He said that in this situation, the competition of downstream companies has become increasingly fierce. He judged that in the future children's wear market in China, more and more small and medium-sized enterprises will be marginalized and even face closure.
The company was also the largest partner in Li Ning's children's wear business, a well-known sports brand in China, but this year the two parties dissolved their cooperation. Parklant announced earlier this year that it has signed cooperation agreements with KAPPA and Haier Group to jointly operate KAPPA Children's Wear and Haier Brothers Children's Wear. According to public information, Peikelandi Beijing Co., Ltd. was established in 1994. It is a professional children's wear and children's products company established by international investment and cooperation and is currently one of the largest children's clothing brands in China. The official website of the company pointed out that its products are currently sold in nearly 200 cities across the country and have entered the international market.
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