Stella McCartney's First Direct Store in China Opens in Shanghai

Stella McCartney's design style is both a girl-like sweet romance and a British-style rock style. Through Chloe's style, she instantly realizes that Parisian fashion circles are aware of them. The image of the original fashion capital is outdated and outdated.

Frederick Lukoff, Global CEO of STELLA MCCARTNEY, said: With the continuous development of the brand in the Asian market, we believe that now is the best time to further explore the Chinese market. We will accelerate the retail distribution and distribution in China by establishing a local direct model. Extensions.

With the opening of the new store in Shanghai Ouhai West Road Ouou Department Store, the brand will begin to fully deploy the Chinese market. In October of this year, China's first STELLA MCCARTNEY store and STELLA MCCARTNEY underwear counter will be unveiled on the 4th floor of Shanghai Ouyang Department Store; December The brand is planned to land in Beijing; in the spring of 2013, another branded store in Shanghai will also be launched. Since 2004, Stella McCartney has been selling its product range in China through luxury retailers.

Stella McCartney's First Direct Store in China Opens in Shanghai