August 13, the leader of the new fashion life ZEGDA "Free Wearing" 2013Q1-Q2 new product conference bright bloom, announced the determination of the king with a rejuvenated attitude. After six months of polishing, the Italian design team brought FUN, STREET, CITY three different styles of spring and summer new series debut, formally established ZEGDA Zhengda complete product system to accelerate the fashion brand upgrade. Commodity power to enhance the brand structure and other brands to marketing-driven brand transformation mode is different, ZEGDA Chia Tai focus on these few quarters to enhance the power of commodities, invested heavily in research and development, gorgeous transformation of goods to enhance the brand overall pattern. How to break the commodity power? The first is the change of the category, of which jeans the most. In the spring / summer 2013, ZEGDA is offering eight major editions to make the young friends with different shapes find the most intimate and comfortable jeans. This is already the standard of a professional jeans brand. Followed by the innovation of the fabric, more natural fabrics to replace polyester spandex, more lightweight, breathable, environmentally friendly, highlight the texture. Finally, ZEGDA Zhengda commodity structure of the system. Under the auspices of the Italian team, ZEGDA is more generalizing the embryonic form of the autumn-winter 2012 product system to extract more three series that are more complementary to each other and complete the system construction of the commodity system. "Although ZEGDA was a series of single-season products, but has not yet achieved a sufficient separation of style differences .2013 spring and summer new series of three truly different styles, to a great extent to meet different aesthetic needs Of the fashion consumer groups. Three series, three styles, popular fashion, there are high-end fashion. Variety of choice of products, the fashion trend of goods, and product design and production technology breakthroughs, will be ZEGDA Chia Tai brand In the image of the industry and consumers add a lot of weight. "ZEGDA Chia Tai brand leader said. Breakthrough in style to meet the needs of new fashion In ZEGDA Zhengda research found that a new generation of young people eager to shake off the shackles, hoping to retractable in all occasions, easy to type, so there ZEGDA new style under the three major series. Interesting fancy, chic and beautiful, young and imaginative FUN series designed for the younger generation. In the preservation of the tradition of ZEGDA is to achieve a new transformation, using bright colors, projecting youthful vigor and fashion sense. STREET series brings the color and style of street feeling. A simple and comfortable lifestyle, the use of lines and patterns, with retro taste of the fabric, emphasizing the street flavor. CITY series pay more attention to the sense of modern fashion, its key words are: elegant colors, simple design, fine fabrics, the achievement of a refined clothing feeling, every elite in the city must have and wear. ZEGDA Chia Tai Chia Tai three series from imaginative to comfortable to delicate, along the main line of new fashion and style is getting stronger, so that people are free to wear, get rid of shackles, still everywhere. Experts said that ZEGDA is a large upgrade to conform to the fashion apparel industry trends toward fashion evolution. Although overall apparel consumer market downturn this year, the fashion trend of the rapid development of the brand. According to statistics, most of the international fashion brands continue to grow rapidly in China. The sales in the first quarter of 2012 also surpassed 10%. As the new generation of consumers pay attention to the design sense of fashion and fashion sense, the fashion brand's product category width and design diversification requirements are getting higher and higher, the entire industry is accelerating from "everyday leisure" to "fashion trend" evolution. As a leader in the new fashion lifestyle industry, ZEGDA Zhengda terminal stores have also started the upgrade test after the breakthrough in commercial power. The store image and terminal atmosphere will also be more stylish and bring a brand new lifestyle experience.
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