Foshan, Guangdong, a little-known private children's wear business, after many years of foreign trade orders, own-brand, domestic OEM and other hardships, the past two years began to choose and emerging e-commerce companies join forces strong cooperation. The result unexpectedly opened the door to wealth: in 2011 the site orders up to 2.3 million single, the annual turnover of enterprises exceeded 140 million yuan. For this miracle of children's online shopping, poly sea science and technology senior planning expert Li Guolin said that vigorous development of e-commerce is to the domestic traditional manufacturing industry has brought new opportunities for development and growth; and with the emergence of some large online retailers, the traditional chain Retail or in the tide of e-commerce will face challenges. Baby B Qi children's clothing business "Magic": two days sold 50,000 Children's clothing Foshan East Hyun Fashion Co., Ltd. is located in Foshan Chancheng Wenhua Garment City, formerly known as Daxinglong garment garment factory. "Winnie B Bitch" is China's earliest children's wear brand, many online users like to buy young Chinese, Winnie B Bitch in recent years the Internet swept yet another brand of children's clothing Foshan Dong-hyun clothing company chairman Chen Aizhu said the company initially mainly to do Foreign trade orders, during which time also tried to push its own brand, but did not succeed for three years. Since 2003, the company has become one of the designated local manufacturers in the General Logistics Department, supplying its troops with products for many years in a row. In early 2010, VANCL e-commerce companies to find their homes, asked to OEM products. At that time the first order was 50,000 clothes, did not expect to be sold two days after delivery, where the customer's order volume is also growing, at the same time, Hyun Hyun Fashion Co., Ltd. began to vigorously set up e-commerce team In 2011, the total order volume reached 2.3 million. The annual output of Bear B Kids reached 140 million yuan, which is by far the fastest growing business performance of the year. In 2012, the company continued to expand its online marketing team. In the new market to seize their position. Network retailing is becoming a new channel of traditional manufacturing industry In the East hyun clothing brand marketing expert Tang Man-hung seems, Hyun-hyun clothing company "sudden emergence" is only e-commerce in recent years led the development of traditional domestic microcosm of a microcosm. With the increasing popularity of e-commerce, emerging online retailers are becoming the new marketing channels and growth space for traditional manufacturing enterprises. Research firm iResearch statistics show that in 2011 the online shopping market in China reached 777.56 billion yuan, accounting for 4.3% of the total retail sales of social consumer goods. The number of online shopping users reached 187 million, accounting for 41.6% of China's PC Internet users. In 2011, China's online shopping market accounted for 26.5% of the total market share of "clothing, footwear, bags and bags". "The booming e-commerce is changing the existing manufacturing, sales and even business operations in traditional manufacturing industries." Li Guolin, founder of Poly Hai Technology Brand Marketing and Planning Company, said that traditional manufacturing is reducing procurement costs through cooperation with e-commerce platforms , Reducing labor costs, expanding supply channels, improving operational efficiency, and more directly facing consumers. This has resulted in the realization of "reducing the burden" on enterprises and making the enterprises "lighter". Li Guolin believes that especially with a certain size of the e-commerce site, is becoming more and more traditional manufacturing enterprises to get rid of heavy load operation of the powerful propulsion. For example, the Yangtze River Delta, Pearl River Delta and other places, many factories are receiving orders from large-scale e-commerce platform, and e-commerce platform through the cooperation, business conditions have undergone a qualitative change. "In the future, the cooperation between e-commerce enterprises and these traditional foundries will continue, and now the excess production capacity of children's clothing enterprises and the cooperation with e-commerce operators can alleviate the problems in this respect. The cooperation between the two is mutually beneficial and mutually reinforcing Improvement. "The traditional retail industry is facing challenges" E-commerce site put forward product demand, let the OEM quickly OEM, and then rely on low-cost strategy, sold through the Internet to massive users, resulting in huge transaction volume. "Internet era, this" Light corporate "model is increasingly popular, respected by many e-commerce companies. In the e-commerce development trend, the traditional retail industry will face the lethal challenge of user loss and transaction shrinkage. At present, there is a lack of an effective combination between the traditional retailers and manufacturers in China. The traditional retailers' methods of operation are still relatively simple. There is no difference between the products, and they are unwilling to bear the operational risk in advance. If the goods can not be sold, they will be returned to the manufacturers. Now, some new online retailers have taken the OEM (OEM) concept and have the money and users to take risks, so they dare to place orders with traditional manufacturing companies. "On the one hand, the rapid development of online retailers; on the other hand, many traditional manufacturers are also beginning to open their own online shop, online sales, new online retailers and manufacturers are changing the traditional retail business is a huge impact on China's commercial The retail sector is undergoing or there will be new changes or an integration, but the consolidation of the organizers may be online retailers, rather than traditional retailers. "In this situation, the Bear Bqi team experts believe that the chain has been As China has been developing for many years, it is urgently necessary to upgrade itself to a strategic height and look at the changes in its mode of operation and technological innovation. Otherwise, it will be hit hard by the tide of e-commerce development. Faced with the harsh challenges posed by e-commerce, the domestic retail industry has also recently begun to gradually accelerate the pace of expanding its online business. The "Guiding Opinion on Promoting the Development of the Retail Industry during the 12th Five-Year Plan" recently released by the Ministry of Commerce also pointed out that large-scale retail enterprises will be encouraged to set up online shopping centers and promote the integration and interaction of online transactions and offline transactions. This is considered as " Bring opportunities for the domestic retail industry to enter the e-commerce market. "
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