Note: The story for the customer dictation, confidential customer information, what people say with "I" instead.
In the fall of 2008, the children went to kindergarten, and the original work in the cotton mill was not suitable for me because the cotton spinning factory shifted to work three times in the evening, leaving the children unattended at night. Husband in the field work, a year can not earn much money, children spend too much on kindergarten, days are very tight, in order to make a difference, get out of the woods, you can not rely on others to work, you must do it yourself , My own boss. See others open their own shop without the control of others, but also take care of children and the family. After that, the problem before me was opened what shop, what business, after careful consideration, I decided to open a " thousand partners with " women's clothing store.
Thousand partners with women's store image display
I discussed with my husband for a long time, analyzed some of the current situation of people's demand for clothing, do not know what is popular, the purchase of vision is not able to keep up with the popular. Then look at others are very good business, they also hold a try a bet, do not try never succeed. Trying to hold the heart of this, I contacted the Hangzhou "1000 partners with" apparel company, did not expect that the "1000 with" women did not because I did not do my business women refused to shut out. They take the initiative to send professional marketing staff to our city to study the market, help me to analyze the appropriate store address, the flow of people, and estimate my net profit for a month. With the help of "Thousand Couples" women's dresses, after half a month of searching, I finally found a store which is very suitable for my business. With the shops, the funds became a big problem. When I married my husband for several years and did not have much savings, I explained the situation to the women in the "thousand partners." They understood my situation very well and gave me some special support. Finally, after some twists and turns, my store has finally opened.
I run a fashionable women's wear, trying on a daily basis, an endless stream of customers, I think as long as someone tried on the meaning of what they have to buy, I patiently give them the staff. I implemented the principle of bargaining, they began to not adapt, other stores can bargain, cheap to them, and feel very satisfied, then after two weeks of comparison, they also think my asking price is not high, the style of clothing, Texture is not bad, they slowly recognized. However, it did not take long for the business to get worse and worse. I did not know why the old days were gone. Sometimes I could not even sell one day, and nobody came to the store one day. My family and I discussed how to let the store Get angry, and finally decided to go to "1000 partners" learn from the classics. I came to the company and explained to them the situation. I did not expect the company to send staff to train me and teach me some business practices. Go back, I negotiated with my family a lot, decided to reinvest, and then into some clothing, but lack of funds, and how to do? Just when I can not do anything, did not expect the "thousand partners with" women take the initiative to contact me and tell me that the company is willing to take care of me as a vulnerable customer, so the company to help me one, they have given me a hair, the company's latest Clothing, and teach me how to restore the bad business situation. I put the company sent over the new clothing, into the store, I follow the "thousand partners with" women's training methods, after a month's adjustment, my shop has finally restored the past fiery.
The next few months are selling well, then I use the spare time to the "1000 partners" women's company headquarters to understand the latest market and training, after all, is just the beginning of the consumer groups and consumer levels have not studied, sell in general. However, there is always a hundred dollars a day profit, was the heart of music blossom Yeah. At that time, I had not completely given up my job. I did not care much in the store. I could only rely on Sunday, so I did not have much income. There are always two or three thousand remaining months each month, but there are also a lot of stockpiles so counting money makes money. However, after several months of training, the goods finally touched the doorways and the business was getting better and better. I decided to quit my job and concentrate on taking care of the children and the storefront.
Thousand partners with women's store image display
Now, I have been doing it for a few years. Although it is not a million dollars a year, it is still a hard life and a prosperous life compared to the hard days ahead.
Here are some of the business experiences that I have now summed up with the help of "Thousand Partner Companies":
1, the choice of store. Apparel stores should choose the store more concentrated areas or business circles. Selling clothing is not selling butter salt vinegar, not just pick a place you can make money. In particular, women, with particular attention. Because consumers are sub-active and passive, active consumers shopping for clothes, is directed at where the business focus to go, no one went to a remote section of the clothing store to buy clothes, to customers in remote shops , Most of them are not active consumers, but passive consumers, just passing through here come and see, and not specifically to buy clothes, such shops certainly do not operate well.
2, the market positioning of the store. Your store for what kind of consumer groups, what is the level, what price, what style, there should be a few hearts. Do not bake more for the whole, what goods are, what goods are sold, too complicated, so that good clothes did not show the grade, can not sell a good price.
3, purchase time and purchase quantity. A group of goods sold almost, of course, to quickly purchase. But sometimes the goods can not be sold, is it to continue the purchase? I think the advance should go. The less you purchase, the less you enter the store, the more you can not sell. Into the new stock, can continue to sell with the second-hand goods.
4, good goods or put less swing, benevolent see benevolence, wise men see wisdom. In my opinion, if it is to sell bulk cargo, or put a lot better, or customers do not have much choice. If it is high-end goods or brand, put a lot to show no grade.
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