Jennifer underwear brand , a sexy and stylish women's National Day! Jennifer underwear chain is a well-known chain of thousands of underwear stores, founded in September 1998, the company absorbed the country's top R & D, marketing, management personnel, adhering to the "market demand-oriented and innovative market-leading fashion guide consumer and services Win the trust "business philosophy; to create a well-known underwear chain of production and marketing enterprises, establish the international underwear industry's leading brand management objectives.
To break the traditional business profiteering marketing model, the company a small amount of profit, the introduction of "international parity volume discount" model, Rangli to customers, customers shopping more value concept. New packaging, and well-known marketing guru, after a long time of discussion, practice, design the most popular storefront image style.
By June 2011, the number of stores reached more than 1,200 and IVS, ERP systems and OA office automation management systems were successfully introduced to upgrade the brand strategy and gradually developed into one of the pilot enterprises in the modern management of the underwear chain industry in China.
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