September 21, Spring City Kunming, a massive storm on schedule. China's leading sports brand, QIANDA High-profile announced that it will officially sign the new generation of domestic iconic stars Wei Chen and Su Miaoling, becoming the second-generation image advocates of the QIANDA brand, leading the trendy sports market in China and opening a new chapter in Qianda's strategy for 2012. On the contract day, hundreds of distributors and partners from the top executives of QIANDA brand and QIANDA all over the country came together to interact closely with Wei Chen and SU Miaoling to jointly witness this important moment in the history of the QIANDA brand . Wei Chen and Su Miaoling, spokesman for Qianda, interviewed by Wei Chen and Su Miaoling Wonderful comeback and fantastic words With the new spokesmen for QIANDA Wei Chen and Miaoling Ling appearing on the scene of the conference, they immediately led to repeated screams of fans who had waited for a long time at the scene , Fans full of passion, shouting loudly Wei Chen and Su Miaoling name. The idol is also smiling, from time to time with the fans say hello, shake hands with fans, the whole scene immersed in a joyful passion. It is reported that in addition to Wei Chen Su Miaoling fashion debut and pro "pink" attitude so that the presence of staff feel more than the surprise, their body of the new equipment, but also for the two popular idol add fashion, and become the focus of discussion of fans competing one. As a popular idol in recent years, Wei Chen is not only a singer-songwriter, but also a solo singer in the top rankings in the Mainland. She is also a first-rate acting director and has become a popular niche in Hunan Satellite TV with the performance of "Meteor Shower Together" Fast women new semi-finals, elegant calm typhoon, with unique bass, captured a large number of loyal fans. "Star morning bright, fantastic," the handsome image of the handsome Wei Chen sunlight and "calm sister" Su Miaoling gentle temperament combination of a new image of the brand image of Antanan Milu, to promote the brand to a new peak. The conference site, Wei Chen and Su Miaoling are presented wonderful performances, to support the voices of fans shout, the whole conference will be pushed to the climax. Qi'anda company leaders and spokesmen photo practice new marketing model, brand new charm With the pursuit of fashion personality 85 groups gradually grow into the market consumer corps of the main, as well as 90 after the tide-hyun clan ferocious, a direct result of the market for young The trend of demand for fashion products continues to improve. In the era of popular entertainment, the combination of entertainment fashion and sports has become a new trend of consumer choice, which is also a lot of sports brands in the market a large number of products into the fashion elements and highlight the first to provide insight into consumer demand Important reference. The Qi An together extremely popular Wei Chen and Su Miaoling brand as a new spokesman for the brand rejuvenation of the major initiatives, but also a perfect exercise of sports and entertainment fashion, not only further enhanced the Qianda in the minds of consumers Health campaign brand image, but also fashion and entertainment will be integrated into the concept of brand which further enriched the brand culture of QIANDA to meet the current trend of the pursuit of the needs of young consumers. According to the official of Qianda brand, 2012 is the year of Qianda brand's comprehensive transformation and upgrading. The cooperation with the two new generation popular idols is an important strategy for Qianda to enter young consumers. I believe in the near future , Qianda will jointly Wei Chen, Su Miaoling, one after another for the vast number of consumers to offer more exciting fashion brand feast. In recent years, with the acceleration of urbanization and the increasing consumption capacity in urban areas, the consumer market for sporting goods in the future will continue to expand from tier one and tier two cities to tier three , The fourth-tier cities, "the world has three or four lines have become" the current trend of many sports brand stores to expand the market. Faced with this situation, Qianda after careful market research and consideration, decided to continue to sink in the terminal expansion, open the terminal market intensive work. Qianda market leader, Qianda brand in many small and medium-sized cities to increase the "big store" construction efforts, but also continued to upgrade the image of the terminal stores, thereby greatly enhancing the Qianda brand in the third and fourth line market Fame and reputation. With the constant implementation of the channel expansion strategy, the newly opened success rate of the brand new store in Qianda has seen a substantial increase, and the channel structure is constantly improving and perfecting. In the near future, KAnda will take root in the most basic third- and fourth-tier markets and use it as a starting point for expansion into the first and second tier markets. Insiders said that in today's consumer market structure, the combination of sports products and fashion entertainment has become the inevitable result of market development, Qianda categorically signed "fast men and fast women" move, it is in line with the current market trends made Correct choice, but also for the brand's own development has opened a new path.
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