Fast fashion H&M crazy cross-border secret: cheap fashion

Mexx, a casual brand owned by the US retail group, is in a quagmire, and Juicy Couture is also declining. Contacting Uniqlo and Jil Sander recently released their contracts. At H&M's unobtrusive low-end brand line, everyone’s days are not even as strong as traditional luxury goods. H&M hardly makes money. Every year, crazy cross-border makes a lot of myths. It seems to quench your thirst. How long does it go without changing quality and quality?

H&M joins hands with big-name H&M to create cheap luxury goods

Karl Lagerfeld for H&M

In the autumn of 2004, H&M took the first step in cooperating with a celebrity. Although the marriage of the fashion emperor Karl Lagerfeld was only for a short period of one week, three years later, a Karl Lagerfeld ForH&M is still a collection of treasures. Chanel masterpiece.

Inviting big-name designer guest has always been H&M's marketing killer. On November 8, 2007, the cooperation between H&M and Roberto Cavalli became the focus. The Italian designer is known for a large number of animal fur designs and sexy cuts. Madonna, Sharon Stone and Beyonce are all loyal customers of Cavalli. The collaboration series, launched on November 8, 2007, is launched in about 200 selected H&M stores worldwide, including 20 iconic men's wear and 25 women's wear including underwear and accessories.

Stella McCartney for H&M

In November 2005, the protagonist of H&M changed the same famous Stella McCartney (Stella McCartney), whose feminine yet feminine style is the heart of a rich young woman. During her time as Chloe Design Director, there was a young Hollywood fashion icon such as Gwenyneth Paltrow. After cooperating with HM, HM specially invited the Italian supermodel Mariacarla Boscon to speak for the Stella McCartney series. The monthly sales increased by 11%.