China popular fabric shortlisted judges, experts from all walks of life to discuss and comment section most people look forward to. The review conference discussed a small upsurge, is due to the National Textile Development Center director Li Binhong raised a question, "The participating fabric, there jade fiber, jade fiber, aloe fiber and other new raw materials, clothing brand Will they use them? "From the subsequent hot, you can clearly find several keywords," cost "," detection "," risk ", the attitude of the apparel brand is cautious. And we talk about the trend style, product orientation, function improvement, channel marketing and other topics from the expert review given point of view, to extract a clear idea, that is, the pursuit of innovation, provided that the risk of innovation in a controlled Range. Ultimately reflected in the ultimate quality of Chinese fabric enterprises product development progress, both inside and outside the industry for all to see. In the participating fabrics, the use of new fibers, multi-component blended, chemical fiber imitation of natural fibers, knitwear and other current research and development of the "hot" have all been reflected, especially the judges mentioned many times the knit The trend of product weaving. Beijing Li Ning Sporting Goods Co., Ltd. R & D Manager Liu Rui predicted: "In the next three to five years, the texture of knitted fabrics will be more and more to achieve the effect of windbreak, not only to meet the personal wear, knitted fabric tunics The trend has become more and more obvious. "What fabric enterprises can play a creative space? In Liu Rui's opinion, the current domestic fabric enterprises have advanced seamless weaving, warp knitting jacquard and other equipment, the device itself is a major driving force, but it has not been very good use. The view of Fukui, the chief designer of Beijing White-collar Fashion Co., Ltd. also confirms this view. "Judging from the works submitted, the breakthrough of knitted formal wear fabrics is not large. The fabrics such as jacquard process and color mix are not reflected." Of course, a trend can inspire unlimited possibilities, in the process of exploration, the fabric enterprises are seeking the ultimate sense of pleasure, the concept eventually transformed into actual finished products, the current number of enterprises is known. And to truly realize the market value of the product, sense of quality is indispensable. As a famous fashion designer, Zeng Fongfei from 2008 began to make their own brands, but also began to find in line with the brand positioning of Chinese fabrics, Chinese pattern. But he has a puzzled, it is often used in the filament, cotton, linen, silk and other fabrics, some domestic fabric products in the wash after the easy-to-old, loss of luster, this can not get very good Control, he thinks the problem is mostly in the technical means of finishing. Often dealing with foreign fabricators Beijing Ji Fen Fashion Co., Ltd. Purchasing Manager Jiang Hong also talked about this issue, the domestic fabrics compared with the Italian fabric, the difference is mainly reflected in the quality assurance after washing. Find new selling point is not looking for risk jade fiber, jade fiber is the raw material after nano-processing, into the process of polyester into the wire, mainly cool function. For the issue of whether or not to be selected, the opinions given by the present judges were surprisingly consistent. "It may be taken into account if there is a test result." "It is very difficult for a new product to be marketed without a standard test." "It needs to be quantified using a component test and a function to quantify how long it will last." "Not tested , There is simply no way to reflect the value of the product, which also involves the issue of cost accounting, "... ... This is the new fabric facing embarrassment. As Dongguan City, Guangdong Pure Group Co., Ltd. Purchasing Director Xie Qing said: "Many fabric suppliers to develop the fabric is indeed more strenuous, but if you fail to test the standard, or simply can not detect clothing brand is not functioning Reality. "Although objective reasons can be identified: missing standards or lagging standards, this is the most secure choice for apparel brands in their own eyes because there is a certain risk factor behind innovation. A clothing brand selected a fall and winter fabrics, and passed the relevant state testing, but consumers wear the process, there has been allergies, so that businesses suffered considerable losses, not only economic interests, more important Is the brand image. This is not to say that all new fabric products are hit by the clothing brand. The participation of a radiation-resistant denim fabric aroused the interest of Metersbonwe Group Director and Deputy General Manager Xu Weidong, in his view, some consumers are accustomed to the phone in the pants pocket, radiation fabric really Can play a protective role on the body, is a good selling point; another point is very important, that is, the consumer market today, the acceptance of this function is relatively high, the market risk coefficient within the controllable range. Narrowing the distance with the terminal channel Fabric enterprises and clothing brands in product development ideas on the root causes of the gap between the Fujian Septwolves Sporting Goods Co., Ltd. Fashion Design Director Saito Mitsuhide that the clothing brand commercialization of the heavier, while the fabric business Industrial composition is more. This view in the downstream garment enterprises have a certain representation. Cui You, director of design of Beijing Blue Bojinah High Fashion Co., Ltd., also said that the production-type fabric enterprises should have the management ability and implanted the marketing links to transform the raw materials into commodities. This is not to deny that some of the advantages of fabric enterprises in the marketing aspects of the performance, but for the overall level of the fabric industry, the need to update and strengthen the understanding of downstream apparel brand management ideas. So, what is the marketing issue most concerned about by current fashion brands? The answer is the channel. This is not surprising, but the simple word "channel" is intriguing. Saito Mitsuhiro gave his opinion. "Apparel brands are paying more and more attention to the product, not just the product itself, but how to sell the product." He said different channels have different business models and formats, and traditional channels Second and third tier cities in the commercial street shops, as well as networks, television and other channels, businesses will focus on the next, but for the business brand clothing business ideas change, fabric enterprises is necessary to follow up in time, and can provide effective service. Of course, as an intermediate link in the industrial chain, fabric enterprises need to understand the popular trend, the sensibility into rational; needs to understand the terminal needs, will be emotional and rational combination. This is not a simple passively to receive commercial information to produce, but in the initiative to narrow the distance between the terminal channel, understand the business ideas of downstream brands, to capture the practical development of inspiration, so as to effectively avoid the blind high-risk coefficient Development.
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