German shoemaker Gabor wants to enter the South Market

Mr. Achim Gabor said that the formula for success has not changed for centuries. Each pair of Gabor shoes must be designed and manufactured according to three standards: fashion, quality and comfort. The perfect combination of these three elements is the identity of the Gabor brand.

German shoemaker advances to China

Four years ago, a German shoe brand named Gabor settled in stores such as Saite, Lufthansa, Parkson, Shuangan and Lufthansa Jinyuan in Beijing, which was well received by consumers and created outstanding sales performance. Scitech's annual sales in 2005 reached 5.5 million yuan and Lufthansa 4.3 million yuan.

Where is Gabor sacred? What is the charm?

The 56-year-old Gabor company is a well-known shoe manufacturing company in Germany. It was a family company founded by Gabor in 1949. The company's headquarters are located in Rosenheim in central Bavaria (not far from Munich) and has now developed into a Listed companies, factories and branches in other European countries, the company has a total of 4300 employees, 6 production bases, a daily production capacity of 33,000 pairs of shoes. Gabor is 76 years old. His youngest son, Achim Gabor, has inherited his father's career and has become Gabor's new CEO.

Gabor enjoys a high reputation in the women's shoe manufacturing industry and has become one of the leading brands in the European continent. In 2004, sales were 240 million euros. Its share in the European market and international market is also increasing, and its products are being sold in more than 50 countries. Although Germany is a core market, Gabor is still committed to increasing its exports to the world. Other important markets include Belgium, the Netherlands, Luxembourg, the United Kingdom, Austria, Switzerland, France, Scandinavia, Russia and Eastern Europe. The sales network has expanded to the United Arab Emirates, the United Nations, China, Japan, South Korea and Australia, and the market in the United States has also entered the track. Gabor has established a stable position in the world while demonstrating the high quality potential for continued growth.

It is understood that Gabor has 340 franchised stores or shop-in-shops in the world. Their designs not only represent a brand, they are also communicating to customers Gabor's business philosophy and value philosophy, so that customers can learn more about The company's culture.

The Gabor brand entered the Chinese market in 2001 and cooperated with Beijing Baohua Yulon Trading Co., Ltd. to jointly develop the Chinese market. In addition to the four-year history of the Gabor brand, in addition to successively establishing image stores in Saite, Lufthansa, Parkson, Shuangan and Yansha Jinyuan in Beijing, they have established Qingdao Hisense, Jinan Ginza, Jinan Guihe, Tianjin Friendship, Tianjin Pearl Friendship, and Shenyang New. World, Shenyang Zhongxing, Shenyang Zhuozhan, Changchun Zhuozhan, Zhengzhou Dennis Department Store, Hangzhou Mansion, Taiyuan Tianmei Store, Taiyuan Lufthansa, Harbin New World Shopping Mall, Shijiazhuang Northland Mall, Shijiazhuang Xintiandi, Hohhot Tianyuan Commercial Building, Qinhuangdao Liangma Building successively opened The image counters, the monthly sales in these opening shopping malls are also among the best.

In order to have a stable and long-term development of the Gabor brand in the Chinese market, Gabor Company attaches great importance to the cooperation with agents and shopping malls. A few days ago, Gabor CEO Achim Gabor came to China to inspect the market and promote the store-in-shop model while preparing to enter the southern market.

Achim Gabor emphasized that the Chinese market plays a very important role in Gabor's global business and has great potential for development. It is estimated that it will become one of the top ten global agents within two to three years. He hopes to increase the number of Gabor brands. Comfortable and elegant products are brought to Chinese consumers and the new concepts of wearing shoes and products are passed on to Chinese consumers.