Hugo Boss: Focus on Invisible Beauty

It takes 20 processes to make a jacket pocket of a suit; more than 300 processes such as plate making, nanolining, and cutting can be made in one suit; it takes a week to make a suit... Some say that excellence has made HugoBoss a success. .

The mention of HugoBoss (Hugo Boss), I believe no one does not know, it is currently one of the most well-known international brands, is also the largest menswear manufacturer in Europe. HugoBoss originates from Germany and has 3 brand series: Boss, Hugo and Baldessarini. Despite dazzling fashion brands, HugoBoss' style has always been favored by the business community. The German brand's clothing has always been based on simple design, elegant elegance, fashion and without losing the atmosphere.

In 1923, the German Hugo Boss founded the Hugo Boss brand under his own name in a small town called Meiqinggen, more than 30 kilometers south of Stuttgart. In the early days, he mainly produced raincoats, work clothes and uniforms. Mainly.

In the 1960s, HugoBoss began to launch high-end garments. Inspired by the French brand Pierre Cardin, the middle-class white-collar workers in Germany produced moderately priced clothing and gained market recognition. The popularity was extended throughout Europe.

In 1972, Hugo Boss stepped into the high-end fashion industry. Its design is introverted and elegant, with no detail and superfluous accessories, texture and workmanship. Today, the company has evolved from a small family company into an international apparel giant with stores in more than 100 countries and regions around the world. Women's clothing, eyewear, perfumes, watches, shoes and leather goods have also been developed.

There is a record that a menswear company has not been able to refresh so far. It was created: It insists on investing 5% of annual sales revenue into technology development. So far it has owned nearly 1,000 patents.

Some people say that HugoBoss is keen on "creating clothes." Consumers have reported that smokers have unpleasant odors on their clothes. HugoBoss has developed special fabrics to allow the smoke to disappear naturally. Generally, formal wear will have a more “hard” feel. HugoBoss has developed a three-layer garment technology. The outer, middle and inner layers are made of different materials; in addition, new fibers such as hybrid fibers and conductive fibers have also become the subject of research.

The Boss brand's design orientation is oriented to urban white-collar workers. It is divided into 3 different colors of logos, representing different life needs: the black label series mainly consisting of formal wear, the orange standard series mainly consisting of sports and casual wear, and the outdoor functional clothing. The main green standard series. The Hugo brand aims at "innovators", designs avant-garde fashion, and uses new fabrics to make clothing. The Baldessarini brand is an upscale and sophisticated suit collection. For the successful people, the best quality fabrics are used and the production is the most sophisticated.

After many procedures and more than 10 tests, Hugo Boss clothing will eventually be sold to vendors. Today, the company has more than 550 stores in more than 100 countries and regions, and has also been named the "most trusted brand" in the fashion field.

HugoBoss insists that "quick success and instantiation will only result in short-lived brands, and brands cannot be created by advertising." Therefore, they sell Hugo Boss' costume culture to consumers around the world. For example, in the major fabric exhibitions and clothing exhibitions in Europe, the company’s brand culture was vigorously promoted to create fashion, and the products were promptly withdrawn from some retailers that were not suitable for the latest popular image and would rather suffer losses than make brands. Downgrade.