Italian coffee giant Bun Duo Chengdu opens shop

Following American Bingo and Starbucks, another international coffee giant, Bristot, entered the Chengdu market. The day before yesterday, Dennis, director of marketing for Bognor Coffee Overseas, arrived in Chengdu to help out the first store in the western part of Hongxing Road Pedestrian Plaza and personally welcomed the first guests of the coffee shop at 1pm that day. It is reported that this store is the seventh store opened in mainland China by the company. Denis said in an interview with reporters yesterday that the Chengdu coffee market has great potential for development and will open 10 cafes in Chengdu before the end of next year.

Attack the market :

Take Chengdu as the core location in the west

As one of the three major coffee brands in Italy, Brunstow is the international specialty coffee shop under Procafee, the leading Italian coffee brand. Starting from Venice, Italy, in 1919, Bunstino has gradually entered the international market and has now spread throughout Germany. The United States, Israel, South Korea and other 50 countries. However, in the Chinese market, Benti Duo has only just started, only in Taiwan, Shanghai, Nanjing, Changzhou opened a cafe, Chengdu store is its seventh store in the Chinese mainland market.

In fact, in May of last year, Denis Bnisdo’s director of overseas marketing quietly arrived in Chengdu to start his field trip to Chengdu Cafe. After more than 10 high-level visits to Bun- nuo and more than one year's investigation and site selection, the company decided to open the first western cafe in Chengdu's bustling Hongxing Road pedestrian plaza.

The biggest experience of Chengdu coffee market for Dennis is lively, lively and prosperous, but unfortunately there is no Italian espresso cafe in the famous cafes, of course, this also gave invaluable to the great Market opportunities. “We hope to use Chengdu as the core position for the development of Bun-Duo in the western market.” Dennis said that given the potential of the coffee market in Chengdu, Bunstow has taken Chengdu as a vanguard pioneering western market. In his view, the potential of the entire Chinese coffee market is huge. It is said that the annual number of beans that Buncidol offers in Italy is 400 to 500 times the total amount of Chinese beans imported each year.

Figure expansion :

Extend outward from Chengdu

It is reported that the products in the BNP café will all adopt international famous brands, including the Italian ELEKTRA professional coffee machine, the British Royal Thai tea, the French 1883 dew, the American yons jam, etc., and the coffee bean raw materials are imported from Italy. Processing. In order to adhere to the pure taste of each cup of coffee, Bunisidu always grinds after guests order. Yesterday, Dennis personally made two cups of cappuccino for the customer. In addition, according to the different needs of consumers in different markets, Bentisto will also extend on the basis of traditional tastes.

Dennis revealed that Bunno will put its headquarters in the western market in Chengdu and the market expansion will extend from Chengdu. It is estimated that by the end of 2007, there will be 10 BNP cafés in Chengdu, of which 4 to 5 will be opened in Jinjiang District; in 2008, the number of cafés in the southwestern market will expand to 20, and the number of cafés in the Chinese market will increase. It reached about 60 homes.

To seek competition :

Differentiate consumers

From a global perspective, well-known cafes are mostly from the United States and Italy. Three years ago, American coffee giant Bingo entered Chengdu and quietly blossomed at various ports. In the second half of last year, the American coffee giant Starbucks, which has become popular in the global coffee market, entered Chengdu and rapidly opened five stores in major shopping malls and gold ports in Chengdu. Later this month, its sixth store will be in Puma. Opened. It is reported that Bagno's positioning high-end consumption, the price of each cup of coffee between 25 to 80 yuan, slightly lower than Starbucks. However, there are similarities in consumption patterns, and B&S has also implemented some bar-ordering methods.

In the market competition with its peers, Bun- sido takes the principle of differentiation, and maintains its differences with its competitors in terms of raw materials, taste, hall style, and service methods to win consumers. In response, Starbucks executives said that Starbucks has no competitors in the Chengdu market, and they don't know much about Bnizzido. At present, it is not praised. Whether or not the company can influence the coffee market in Chengdu will be waited for.

Make huge investments :

Chengdu builds China's largest coffee factory

B&N is still one of the three most famous professional coffee beans brands in the world. At the same time as opening the coffee shop, Bnnisto also plans to establish a coffee roaster factory in Chengdu. It is reported that Bristol plans to invest approximately US$8 million to establish a coffee roaster factory in Chengdu and take the raw materials to Chengdu for processing. Former Liang Muyuan, who was formerly the Sichuan agent of Bresdo Coffee, will become a partner in its investment in Chengdu. It is reported that after the plant is completed, it will become the largest coffee roasting factory in China. Dennis disclosed that at present, the site selection work is still underway and it will be completed within two years. By then, the Bresdo coffee beans in the Chinese market will all be supplied here.