Imickoo (Miko) - A New Chapter in Women's Fashion for Spring/Summer 2011
Imickoo, a renowned fashion brand hailing from Paris, France, has captured the hearts of women who value elegance, comfort, and nature. Founded by designer Milo Colby in 1997, the brand quickly gained international recognition for its unique design philosophy and high-quality craftsmanship. With a focus on simplicity, sophistication, and refinement, Imickoo continues to inspire modern women to embrace their individuality and confidence. The brand’s signature style is defined by clean lines, elegant silhouettes, and attention to detail. Each piece is designed to highlight the natural beauty of the female form, with particular emphasis on the shoulder line that enhances the silhouette and exudes grace. The fabric selection is equally important—Imickoo uses only premium materials that ensure both comfort and durability, making every garment a statement of quality and style. In 2010, Imickoo expanded its global presence by entering the Chinese market. After extensive discussions with Jiamei Group, the brand confirmed Xiamen as its R&D and production base in China. This strategic move allowed Imickoo to establish a strong local presence through full-scale international brand agency and standardization. To support this expansion, the brand implemented professional systems such as product planning (MD), visual merchandising (VMD), inventory management (SKU), and supply chain management (SCM), ensuring seamless operations and consistent brand experience. At the core of Imickoo’s identity is the concept of "Brilliant Life"—a lifestyle that celebrates confidence, self-expression, and a deep appreciation for beauty in everyday moments. Through its collections, Imickoo aims to empower women to live boldly, dress beautifully, and embrace life with passion and purpose.
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