On the 18th, the 2014 China Processing Trade Products Expo was officially opened and over 10,000 kinds of international quality terminal consumer goods were exhibited to the world. On the afternoon of the 17th, the reporters at the Gabbo site visited the camp and saw that the Gabo Fair's on-site booths had been set up. The staff of each booth was busy with the final arrangement and improvement of the booths and exhibits. At this year's Gabo Fair, many exhibitors have resorted to everything and are ready to connect with the quality buyers at the show.
According to reports, during the four-day session of the Gabo Fair, from 18th to 20th, it is a professional procurement exhibition and only accepts professional buyers; on the 21st, it is open to the public and will be open to the public free of charge.
Add "Gabo Expo" comprehensive service exhibition area
On the afternoon of the 17th, although the exhibition has not officially started yet, the exhibition hall is already quite lively. After many staff are busy, they make final adjustments to the booth. The reporters found that the division of the Galleria Expo this time was slightly different from that of previous years. This year's Garbo will be divided according to the function of the product exhibition area and "Gabo Source" comprehensive service exhibition area. Among them, the product exhibition area is set up home electronics area, food and drink area, clothing and footwear areas, household goods area, boutique museum. The “Gabobo†comprehensive service exhibition area is composed of an electricity supplier display area, an industrial design service area, and a procurement negotiation area.
The reporters found that after the Gabo Fair launched the Gabohui e-commerce platform “Gabobo Meeting†last year, the e-commerce elements are increasingly integrated into the Gabo Fair. In this year's Gabo Fair, the e-commerce element not only stayed in several booths, but formed the “Gabo Foreign Exchange†comprehensive service exhibition area parallel to the product exhibition area, and the area of ​​“Gabobo Meeting†and the e-commerce exhibition area. Compared with previous years, it has greatly increased. The corner of the E-Commerce exhibition area has also set up a special stage for the event, and a popular event such as a lucky draw will be held.
Characteristic exhibition area exquisite
Unlike other exhibitions, there are quite a few well-organized exhibition areas in each GCC. The reporter saw on the scene at the Gabo Fair yesterday that the scene not only featured exhibition areas in Inner Mongolia, Humen clothing and Dalang wool knitwear, but also the Dongguan City Toys and Baby Products Association and other institutions also set up specialized exhibition areas.
These featured exhibition areas are well-preserved and attractive. For example, Inner Mongolia's characteristic exhibition area used galloping horses and Mongolian style wine bags to decorate the booth. Li Yuchun, Marketing Director of Inner Mongolia Mengzheng Industry & Trade Co., Ltd., told reporters that this time, Inner Mongolia's special exhibition area includes cashmere sweaters, cashmere trousers, cashmere scarves, cashmere shawls and other products. Among them, a women's shawl made of a combination of cashmere and suede is a featured product of the booth. Although Dongguan is located in the south, the demand for cashmere products is not very big, but they value the influence of the Gabo Fair as a national exhibition, and hope to be able to cooperate with buyers from across the country in the Gabo Fair.
Design service area to build docking platform
The industrial design service area is the new area added by the current Gabo Fair. The reporter saw in the Gabo Exhibition Hall that the region has concentrated on industrial design and product research and development institutions from home and abroad. At this exhibition, these industrial design institutes and product R&D institutions will provide support services for processing trade companies to improve their R&D and innovation capabilities.
Pang Jinlong, chief marketing officer of Shenzhen Oriental Yichen Industrial Design Co., Ltd., said that the company focuses on the design and development of medical products. Pang Jinlong is very optimistic about the docking function of the Gabo Fair platform. In his view, the design agency hopes to find the right customer. The company also needs an excellent design agency to serve it.
"Let professional people do professional things in order to maximize efficiency." Pang Jinlong said that processing trade companies do a lot of production, but the design is not necessarily professional, especially in ergonomics and shape design, the need for professional Skills and experience can be done well. The company’s initial sales of a medical product customer were poor. After redesigning the function and designing the exterior, they took a lot of orders with the design plan.
In this regard, Li Yuchun also has a similar view: "Inner Mongolia's cashmere sweater has the best materials and workmanship, but because the design has not kept up with the trend, sales have been affected." Li Yuchun said that he had previously invited designers to design cashmere sweaters from the south, but the cost of designing a garment is often as high as one to twenty thousand yuan. Li Yuchun said that during the exhibition, he went back to the industrial design service area to see if he could find a suitable design agency to start cooperation.
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