8.8 Analysis of the latest trends in the international textile industry

Spain's household consumption of clothes decreased by 10.2%

According to the Spanish National Bureau of Statistics (INE) family budget survey, last year, the Spanish family’s average spending decreased by 3.4% from the previous year to about 28,152 ten thousand euros; of which, the items with the most reduction in household consumption were apparel and shoes, a decrease of 10.2%, and consumption. The total amount is 1404 euros, which is 160 euros less than in 2011.

In terms of regions, the highest per capita consumption expenditure was in the Basque Country (1.3648 million euros), followed by Madrid (1.3541 million euros) and Navarre (1.2484 million euros); on the contrary, the lowest area of ​​per capita consumption expenditure was este Strong Madura (8641 euros), Canary Islands (8732 euros) and Castilla La Mancha (9180 euros).

Swedish textile industry will march to Africa

Recently, as wage costs in Asia continue to rise, the Swedish textile and garment industry has begun to expand into Africa.

Inger ultvedt, head of promotion of the African Division of the Swedish Ministry of Foreign Trade, pointed out that in Africa, as long as it is a country with political stability, it has growth potential; in addition to relatively low wages, there is no time difference between Africa and Europe is also one of the advantages. At present, the regions of Cape of Good Hope such as Ethiopia, Kenya, Tanzania and South Africa in the sub-Saharan Africa are the key areas visited by the Swedish textile industry. The local cotton resources are abundant, and the low cost of labor and electricity prices are the most favorable factors, among which Ethiopia has developed the most rapidly. From 2006 to 2011, Ethiopia’s garment industry’s turnover grew at a rate of 4 times. During the same period, the growth rate of textiles exported to Europe was approximately 500%.

At this stage, Swedish companies, including h&m, kappahl, etc., have begun to explore the way. Africa has a large population and the middle class has also begun to increase. Therefore, this will increase the demand for apparel and clothing, and the substantial increase in domestic demand will ultimately drive the scale of local manufacturing.

Ultvedt said that to invest in the garment industry in Africa is to choose a one-stop approach, or whether it is only limited to clothing tailoring and sewing, depending on the local labor force proficiency and the integrity of the industrial chain, including fabric production technology and dyeing and finishing technology .

Germany's largest export market for Danish textiles

In the past two years, Denmark’s retail industry has been under heavy pressure, but recently it has shown signs of a slight recovery. According to the latest statistics from the Danish Statistics Bureau, retail sales in summer are gratifying and optimistic about the business in the fall. In this connection, experts said that the Danish economy has exceeded expectations in the past few months, and consumers’ buying behavior has also begun to become positive. Among them, Pandora, a clothing and jewelry company, has adjusted its expectations for the future and will open 175 franchised stores, compared with 150 previously.

According to the latest data from the Danish "Business Daily", Germany has become the savior of the Danish textile industry. At present, Danish textiles are mainly exported to Germany, Norway and the United Kingdom. Among them, Germany has the largest share. Compared with the same period of last year, the export volume has increased by 9.3%, which is almost twice that of the total exports to Norway and the United Kingdom.

Coca Cola will launch apparel products in Argentina

According to foreign media, the Coca-Cola Company announced on July 31, 2013 that it will launch Coca-Cola shoes and apparel in Argentina, all with the Coca-Cola logo.

According to the Commercial Chronicle of Argentina, Coca-Cola launched 7 men's and women's sneakers and sandals this year, followed by Coca-Cola series clothing including shirts, sweatshirts, jeans and t-shirts. All products carry the Coca-Cola logo.

Like many multinational corporations, Coca-Cola Company of the United States has also begun to implement product diversification strategies and get involved in other areas to compete. According to reports, the series of clothing and Coca-Cola shoes launched by the world's largest beverage company in the Argentine market are not produced locally.

If the first batch of Coca Cola shoes can be listed on the market at the end of the year, the products will mainly involve men's and women's casual sports shoes, fashion sandals and imitation leather suit shoes. If Coca-Cola shoes were successful in the Argentine market, Coca-Cola would continue its efforts to launch the Coca-Cola collection.

As early as 2007, Coca Cola tried to enter the Argentine industry. At that time, he worked with big bloom company to launch john l. Cook brand clothing, and imitated the style of the 50s and 70s of the last century, listed a number of retro T-shirts, sweatshirts, and bags and accessories with the Coca-Cola logo.

Australia faces international apparel retail brand competition

In recent years, international apparel retail giants zara, topshop, h&m and uniqlo have been eagerly sought after by Australian consumers, which has brought great competitive pressure on local fashion retailers in Australia. Some experts believe that the strength of some Australian fashion retailers is not enough to compete with these international brands.

In Australia, consumers prefer zara, h&m and other international brands. Zara, the Spanish fashion retailer, announced profit data last month that Zara had made a profit of A$18 million in the 12 months ended January 2012. Currently, zara has opened eight branches in Australia and it is expected that its branches in Australia will reach 20. In addition, topshop and gap also opened three branches in Australia. The pace of international retail giants entering Australia is accelerating. According to a report released by colliers international, a commercial real estate services company, 28 international apparel retailers will set up 235 new stores in Australia in the next five years, with a total retail area of ​​220,000 square meters.

“The international apparel retail giant will fully penetrate the Australian fashion market in the next 5 to 10 years, and many Australian local brands will be hard hit,” said Dr. Keesby, CEO of cue clothing, an Australian fashion retailer.

Michelle Becker, retail consultant of baker consulting, an Australian management consultancy, said that at present, local brands will respond to challenges from international giants through measures such as further price cuts and increased product variety.

However, Ogden Barnes, a retail researcher at Deakin University in Australia, said that Australian local apparel brands should actively challenge the challenges of international giants by expanding their physical stores and virtual stores globally.