Vancl analysis of snow boots popular password annual sales of 1.14 million pairs

Heavy and clumsy snow boots have caught on in the world. It is not hard to find that in the past few years, snow boots have not seen a great breakthrough in style and color. However, the Internet fast fashion brand Vanke Eslite, in 2012 it used the optimization and innovation in the production process, and 150 models, more than 600 SKUs, annual sales of 1.14 million pairs, rewriting the status of snow boots in the Chinese market, leading the fall and winter snow New fashion popular shoes.

One hundred processes to optimize the production process
How complex is the production process of snow boots, which has deterred many footwear brands from staying in a simple simulation? According to the person in charge of the Eslite Snow Boots, the construction of the snow boots is indeed more complicated than the ordinary footwear, where passengers only spend a lot of effort on the soles.

Most of the shoes, from the outside, are composed of two parts, the sole and the upper, but there is actually a midsole that is wrapped inside the upper. This hidden midsole is an important part of the normal operation of footwear, and it usually uses synthetic base materials such as recycled leather and elastic cardboard. Of course, the synthetic base material is definitely not a simple “paper”, but is processed by a special process. Its characteristics are lightness, good flexibility, and effectively play a role in shockproof and moisture-proof.

Where customer-owned brand of snow boots products, fur snow boots in the end of the bottom out of the five parts, from the inside out are: Maoli stepping - in the bottom - the original pulp floor - EVA foam outsole, Cloth snow boots is also composed of four parts, from the inside to the outside are: Maoli stepped - Twill cloth - in the bottom - EVA foam outsole. The selection of materials and fine processing techniques for each layer of the sole are designed to ensure the comfort of the user.

It is understood that after several years of exploration, where the customer has its own brand of snow boots have found a unique suitable for the Chinese foot of the snow boots production process, the process up to more than one hundred and forty. From the selection of raw materials, cutting of fabrics, to manual shaping, importing high-density, high-intensity sewing threads, every guest snow boots strives for excellence in every aspect of production.

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