Fast Fashion H&M will launch new products simultaneously online and offline

Europe's second-largest clothing retailer, Swedish fashion giant H&M (Hennes & Mauritz AB), will sell its latest clothing in its physical stores and online stores, which is the first time in the company’s history.

H & M said that women's shoes, handbags and accessories brand "& Other Stories" will be available this spring, the brand will be in seven new stores in 10 European cities such as London, Paris, Milan and specifically for the brand and Online shop listing.

Anne Critchlow, an analyst at Societe Generale in London, said in an e-mail: "The key difference is that the "And Other Stories" brand is being sold on the Internet."

H&M has six major brands. The diversification strategy of its brand sales lies in the current unfavorableness of H&M's competition with Inditex SA, the world's third-largest retailer. situation. Statistics show that in 2012, Indigo’s share price rose by 67%, while H&M’s share price rose by 1.5%.

Isabel Cavill, Senior Retail Analyst at Planet Retail, the world’s leading retail intelligence research institution, stated: “For many retailers, diversification of brand sales is not new. H&M is currently mimicking the Indiana Group and accelerating the brand. Diversified sales."