Yesterday's service fair, the most eye-catching Chinese and foreign clothing brands brought the seasonal fashion apparel, such as Sanofi, Art of flowers, Masi Feier, Yinger, Narrth, O'Brannuo, Aite The works brought by well-known domestic garment companies are the most interesting.
Fashion should have more cultural connotations in Hall 5, and six fashion shows will be staged one after another. Under the wonderful interpretation of the models, exquisite costumes full of Chinese traditional style and international fashion are presented to the audience. They present a wonderful visual feast to the clothing industry people and buyers attending the conference.
“The annual clothing conference has become a meeting place for domestic and foreign garment industry. The garment industry colleagues gather here to discuss the domestic and international fashion trends, strengthen cooperation and seek common development.†President Chen Guoxiong of Fansino appreciated the meeting significance. In his view, clothing apparel can best express the connotation of fashion. Regardless of men's and women's wear, they must speak through design and use design language to interpret the popular elements of clothing. The tailor-made process brought by Sanskrit brought all visitors a bright future. Many people believe that the manual production of such garment production processes has long been replaced by modern assembly line operations. However, in Chen Guoxiong's view, the return of the garment production process to manual tailoring is not a retrogression of the industry, but an inevitable choice for the development of the garment production process to quality, high-end, and personalization.
Zhou Zhi, chairman of Yi Zhihui, believes that apart from being able to express fashion elements, apparel apparel is also a manifestation of culture. It represents creative culture, design culture and even national and ethnic culture. All these cultures can be presented through the most intuitive expression of clothing and apparel. The theme of this exhibition is "cultural attitude". It is hoped that the connotation of culture will be injected into the manufacture and design of garments and the content of the garment industry will be more abundant.
Compared with the idea of ​​creating an international flavor, reporters saw it on the exhibition hall. Exhibitors competed in creative booth design in addition to the design of apparel products. According to the organizers, the core competitiveness of the garment industry is creative design. The service fair is to provide such a platform for garment companies to fully demonstrate their design capabilities.
For the first time, Longhua Dalang Fashion Creative Zone unveiled its overall image at the service fair, presenting the latest developments of Shenzhen Dalang Garment Industry Base to Chinese and foreign participating companies and professional buyers. According to the person in charge of the Longhua New Area Administrative Committee, the Dalang Garment Industry Base is a gathering base established specifically for the garment industry by the Shenzhen government to strengthen industrial agglomeration and solve the problem of lack of development space and resources. The first phase of the base covers an area of ​​1,088,800 square meters. Currently, it has developed a land area of ​​837,800 square meters. More than 20 brand-name enterprises have been introduced. Masfil, Goreth, Yinger, Mulan, Sanskrit, Kaltenden And other well-known brands have settled in the base. At present, the construction of the second phase of the Base R&D Center and the headquarters functional area is actively and effectively promoted. The completed garment industry base will become a modern manufacturing base and a green manufacturing demonstration base integrating production, research, research, business and industry association management.
All along, Shenzhen clothing brands have made active explorations in “going global†and exploring the international market. Masfil and other brands have been successful in the international market in the name of their own brands. In recent years, the development of the Shenzhen clothing brand has become a distinctly international trend. The fair also embodies the characteristics of an internationalized exhibition. In addition to many designers from the UK, France, Italy, and South Korea who come to visit and exchange, this year also For the first time, the "International Buyers Field Purchasing Zone" was established.
Many visitors are looking forward to the internationalization of the garment industry in Shenzhen when they visit the show. A garment entrepreneur from Dongguan stated that Shenzhen has such a large-scale clothing trade fair. Enterprises benefit a lot and can communicate with international buyers and designers in the local market, providing too much for companies to “go outâ€. The convenience.
Industry Perspective Four “keys†open the door to upgrade Interpretation of the successful transformation of Shenzhen garment industry Shenzhen Special Zone News (Reporter Xu Qiang) When the 12th China (Shenzhen) International Brand Clothing & Accessories Fair was held, the reporter Interviewed Shen Yongfang, president of the Shenzhen Garment Industry Association. In interpreting the experience of Shenzhen garment industry transformation and upgrading, she said that Shenzhen clothing has gone from the earliest “three to one†processing trade to its own brand and has experienced the process of destroying and transforming butterflies. The most important driving force comes from Shenzhen. In the government's promotion and the company's own awakening, in addition, Shenzhen's own four major advantages have also created the prosperity of the garment industry.
At present, there are more than 2,500 garment enterprises in Shenzhen and the products are sold well in over 100 large and medium-sized cities in China. Shenzhen is also the largest production base for women's brands in China, and more than 1,200 women's brands are gathered here. Shenzhen women's new style can be listed in the fastest one or two days, and women's innovative design ability is far ahead in the country.
"Shenzhen clothing industry can have such strength, in the final analysis, can be interpreted from four aspects." Shen Yongfang introduced, first of all, the Shenzhen garment industry got ground start. Shenzhen is adjacent to Hong Kong, and Hong Kong is an Asian garment distribution center. It is an internationally renowned fashion center. The start-up and rapid development of the Shenzhen garment industry benefited from the inward migration of Hong Kong's garment industry in the late 1980s and early 1990s. Taking advantage of the advantages of adjoining Hong Kong, Shenzhen garment companies can understand the changing trends of international fashion styles, colors, fabrics, and international apparel market in a timely manner, and they can grasp the world trend more closely and more quickly.
Second, the rapid development of the garment industry in Shenzhen has benefited from the government platform. While vigorously developing high-tech industries, the Shenzhen Municipal Government supports the development of advantageous traditional industries, encourages traditional industries to increase investment in technological reforms, enhances technological content and competitiveness, and the apparel industry has developed in such a policy environment. With the support of the municipal government, Shenzhen launched the "Shenzhen Women's Women's Regional Brand" project to develop fashion and creative industries and take the road of sustainable development, which will open the door for Shenzhen garment enterprises to "go global".
At the same time, the Shenzhen apparel industry has the courage to transform with the power of innovation. More than 75% of garment companies in Shenzhen use 5% to 15% of sales revenue as R&D expenditure, while 69.2% of R&D funds are used for new product development. Shenzhen clothing from the "three to one supplement" to their own brand, and then opened thousands of stores, 10,000 stores, along the way, Shenzhen clothing in the domestic market has made great strides, it is profit and dare to try, adapt to the innovative thinking .
Shenzhen clothing can maintain a steady and sustained development, but also lies in the talented people. Shenzhen is a city suitable for entrepreneurship. A good business environment is like a magnet. It attracts domestic and foreign entrepreneurs and fashion designers. Shenzhen has accumulated the best apparel management talents in the country. Excellent design talents from all over the world rely on this pioneering field. To display their talents and release their passion, weaving a prosperity scene in Shenzhen's garment industry.
Expert opinion: Chinese Ambassador to the United Kingdom Liu Xiaoming:
Clothing “Going Out†Needs Branding and Marketing Shenzhen Special Zone News The Chinese Ambassador to the United Kingdom Liu Xiaoming broke through the challenges and problems China’s garments are facing at the 2012 China International Fashion Underwear Forum held yesterday: Over 30 years of reform and opening up. The development of Chinese clothing products, although "going out", but China's clothing companies have not completely "going out", there is no world-renowned international clothing brands, there is no global brand clothing marketing network.
Liu Xiaoming believes that the current "going out" of Chinese fashion companies is an important step and an important project for achieving their transformation and upgrading. Chinese fashion companies should sail to enter the international market and take the path of international development so as to become bigger and stronger. To this end, Chinese fashion companies should comply with the development laws of the international fashion industry and firmly hold three important links: First, the brand. There are two essential factors for China's garment enterprises to successfully create their own brands in the world: historical accumulation and cultural connotation; second is design. Design has always been a common weakness in China's garment industry. The strength of the Chinese fashion industry is, first and foremost, the strength of the design team. Chinese fashion companies “go globalâ€. First, Chinese designers “go globalâ€; third, marketing. Only by mastering marketing can companies learn about customer information in the market and learn about customer feedback on products in a timely manner. The “going out†of Chinese enterprises is the process of internationalization of enterprises. A purely production-oriented enterprise cannot be an internationalized enterprise. An internationalized enterprise must master the global marketing channels.
Fashion should have more cultural connotations in Hall 5, and six fashion shows will be staged one after another. Under the wonderful interpretation of the models, exquisite costumes full of Chinese traditional style and international fashion are presented to the audience. They present a wonderful visual feast to the clothing industry people and buyers attending the conference.
“The annual clothing conference has become a meeting place for domestic and foreign garment industry. The garment industry colleagues gather here to discuss the domestic and international fashion trends, strengthen cooperation and seek common development.†President Chen Guoxiong of Fansino appreciated the meeting significance. In his view, clothing apparel can best express the connotation of fashion. Regardless of men's and women's wear, they must speak through design and use design language to interpret the popular elements of clothing. The tailor-made process brought by Sanskrit brought all visitors a bright future. Many people believe that the manual production of such garment production processes has long been replaced by modern assembly line operations. However, in Chen Guoxiong's view, the return of the garment production process to manual tailoring is not a retrogression of the industry, but an inevitable choice for the development of the garment production process to quality, high-end, and personalization.
Zhou Zhi, chairman of Yi Zhihui, believes that apart from being able to express fashion elements, apparel apparel is also a manifestation of culture. It represents creative culture, design culture and even national and ethnic culture. All these cultures can be presented through the most intuitive expression of clothing and apparel. The theme of this exhibition is "cultural attitude". It is hoped that the connotation of culture will be injected into the manufacture and design of garments and the content of the garment industry will be more abundant.
Compared with the idea of ​​creating an international flavor, reporters saw it on the exhibition hall. Exhibitors competed in creative booth design in addition to the design of apparel products. According to the organizers, the core competitiveness of the garment industry is creative design. The service fair is to provide such a platform for garment companies to fully demonstrate their design capabilities.
For the first time, Longhua Dalang Fashion Creative Zone unveiled its overall image at the service fair, presenting the latest developments of Shenzhen Dalang Garment Industry Base to Chinese and foreign participating companies and professional buyers. According to the person in charge of the Longhua New Area Administrative Committee, the Dalang Garment Industry Base is a gathering base established specifically for the garment industry by the Shenzhen government to strengthen industrial agglomeration and solve the problem of lack of development space and resources. The first phase of the base covers an area of ​​1,088,800 square meters. Currently, it has developed a land area of ​​837,800 square meters. More than 20 brand-name enterprises have been introduced. Masfil, Goreth, Yinger, Mulan, Sanskrit, Kaltenden And other well-known brands have settled in the base. At present, the construction of the second phase of the Base R&D Center and the headquarters functional area is actively and effectively promoted. The completed garment industry base will become a modern manufacturing base and a green manufacturing demonstration base integrating production, research, research, business and industry association management.
All along, Shenzhen clothing brands have made active explorations in “going global†and exploring the international market. Masfil and other brands have been successful in the international market in the name of their own brands. In recent years, the development of the Shenzhen clothing brand has become a distinctly international trend. The fair also embodies the characteristics of an internationalized exhibition. In addition to many designers from the UK, France, Italy, and South Korea who come to visit and exchange, this year also For the first time, the "International Buyers Field Purchasing Zone" was established.
Many visitors are looking forward to the internationalization of the garment industry in Shenzhen when they visit the show. A garment entrepreneur from Dongguan stated that Shenzhen has such a large-scale clothing trade fair. Enterprises benefit a lot and can communicate with international buyers and designers in the local market, providing too much for companies to “go outâ€. The convenience.
Industry Perspective Four “keys†open the door to upgrade Interpretation of the successful transformation of Shenzhen garment industry Shenzhen Special Zone News (Reporter Xu Qiang) When the 12th China (Shenzhen) International Brand Clothing & Accessories Fair was held, the reporter Interviewed Shen Yongfang, president of the Shenzhen Garment Industry Association. In interpreting the experience of Shenzhen garment industry transformation and upgrading, she said that Shenzhen clothing has gone from the earliest “three to one†processing trade to its own brand and has experienced the process of destroying and transforming butterflies. The most important driving force comes from Shenzhen. In the government's promotion and the company's own awakening, in addition, Shenzhen's own four major advantages have also created the prosperity of the garment industry.
At present, there are more than 2,500 garment enterprises in Shenzhen and the products are sold well in over 100 large and medium-sized cities in China. Shenzhen is also the largest production base for women's brands in China, and more than 1,200 women's brands are gathered here. Shenzhen women's new style can be listed in the fastest one or two days, and women's innovative design ability is far ahead in the country.
"Shenzhen clothing industry can have such strength, in the final analysis, can be interpreted from four aspects." Shen Yongfang introduced, first of all, the Shenzhen garment industry got ground start. Shenzhen is adjacent to Hong Kong, and Hong Kong is an Asian garment distribution center. It is an internationally renowned fashion center. The start-up and rapid development of the Shenzhen garment industry benefited from the inward migration of Hong Kong's garment industry in the late 1980s and early 1990s. Taking advantage of the advantages of adjoining Hong Kong, Shenzhen garment companies can understand the changing trends of international fashion styles, colors, fabrics, and international apparel market in a timely manner, and they can grasp the world trend more closely and more quickly.
Second, the rapid development of the garment industry in Shenzhen has benefited from the government platform. While vigorously developing high-tech industries, the Shenzhen Municipal Government supports the development of advantageous traditional industries, encourages traditional industries to increase investment in technological reforms, enhances technological content and competitiveness, and the apparel industry has developed in such a policy environment. With the support of the municipal government, Shenzhen launched the "Shenzhen Women's Women's Regional Brand" project to develop fashion and creative industries and take the road of sustainable development, which will open the door for Shenzhen garment enterprises to "go global".
At the same time, the Shenzhen apparel industry has the courage to transform with the power of innovation. More than 75% of garment companies in Shenzhen use 5% to 15% of sales revenue as R&D expenditure, while 69.2% of R&D funds are used for new product development. Shenzhen clothing from the "three to one supplement" to their own brand, and then opened thousands of stores, 10,000 stores, along the way, Shenzhen clothing in the domestic market has made great strides, it is profit and dare to try, adapt to the innovative thinking .
Shenzhen clothing can maintain a steady and sustained development, but also lies in the talented people. Shenzhen is a city suitable for entrepreneurship. A good business environment is like a magnet. It attracts domestic and foreign entrepreneurs and fashion designers. Shenzhen has accumulated the best apparel management talents in the country. Excellent design talents from all over the world rely on this pioneering field. To display their talents and release their passion, weaving a prosperity scene in Shenzhen's garment industry.
Expert opinion: Chinese Ambassador to the United Kingdom Liu Xiaoming:
Clothing “Going Out†Needs Branding and Marketing Shenzhen Special Zone News The Chinese Ambassador to the United Kingdom Liu Xiaoming broke through the challenges and problems China’s garments are facing at the 2012 China International Fashion Underwear Forum held yesterday: Over 30 years of reform and opening up. The development of Chinese clothing products, although "going out", but China's clothing companies have not completely "going out", there is no world-renowned international clothing brands, there is no global brand clothing marketing network.
Liu Xiaoming believes that the current "going out" of Chinese fashion companies is an important step and an important project for achieving their transformation and upgrading. Chinese fashion companies should sail to enter the international market and take the path of international development so as to become bigger and stronger. To this end, Chinese fashion companies should comply with the development laws of the international fashion industry and firmly hold three important links: First, the brand. There are two essential factors for China's garment enterprises to successfully create their own brands in the world: historical accumulation and cultural connotation; second is design. Design has always been a common weakness in China's garment industry. The strength of the Chinese fashion industry is, first and foremost, the strength of the design team. Chinese fashion companies “go globalâ€. First, Chinese designers “go globalâ€; third, marketing. Only by mastering marketing can companies learn about customer information in the market and learn about customer feedback on products in a timely manner. The “going out†of Chinese enterprises is the process of internationalization of enterprises. A purely production-oriented enterprise cannot be an internationalized enterprise. An internationalized enterprise must master the global marketing channels.
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