Tianyuan Home Textiles: Bamboo Fiber Store Display Skills

Tianyuan Bamboo Fiber Home Textiles found that with the popularity of the concept of "home textile shop display" in recent years, more and more bamboo fiber home textile enterprises have realized the importance of display to enhance brand image and terminal sales. Tianyuan Home Textiles has discovered the entire textile industry. The focus of the industry has also turned to how to do a home textile store display. Tianyuan Bamboo Fiber Home Textile Co., Ltd. introduced several display techniques to provide the basis for everyone to do a good job in the day-to-day business process of bamboo fiber products.

1. The comparative display of Tianyuan Bamboo Fiber Home Textiles' proposed contrastive display is based on the color, texture and style of the product, or on the use of design composition, lighting, decoration, props, showcases and booths. The contrast between the exhibits is formed to achieve the display effect of clear and mutual display, so as to achieve the purpose of highlighting major products such as new products, unique products, and promotional items. The characteristics are: contrast is strong, the center is prominent, and the visual effect is obvious, so that the displayed goods greatly enhance the expressiveness and appeal.

2. Repeated display The repeated display of Tianyuan Home Textiles recommends that the same commodities, decorations, POPs and other display subjects or logos, advertisements, etc., appear repeatedly within a certain range or on different display surfaces, through repeated emphasis and suggestive measures. , to enhance the customer's visual perception of apparel products or brands. The feature is: The customer is repeatedly exposed to the visual impact, which has been repeatedly strengthened in the sense and impression, and there are hints that "the product is the only choice", can make the customer left a very deep impression.

3. The objects displayed by the object display Tianyuan Home Textiles' proposed display means: by highlighting the product's functions and features, or by using advertising, props, and mobile landscaping techniques, the target customers of the product are emphasized so that the display and propaganda have clear objectives, and The communication with customers can be strengthened, and the affinity with the customers can be improved, and the customer's interest and feelings of goodwill can be achieved. The characteristics are: clear goals, prominent themes, strong signs, concentrated influence, so that customers have a sense of belonging and intimacy.

4. Hierarchical display Hierarchical display of Tianyuan Home Textiles recommends that different products of the same selling point, different products of the same brand, and different consumer demands are placed in order according to a certain classification method, so that customers can quickly identify themselves The purchase goal is to select and purchase quickly and easily. For example, can be divided into: fashion products, best-selling products and long-selling products; high-end products, mid-range products and low-grade products; series of products, complete sets of products and single products; main products, ancillary products and accessories and so on. The characteristics are: clear classification, distinct primary and secondary colors, prominent identification, which can attract different types of customers, facilitate customer comparison and selection, and easily create a warm atmosphere.

5. Scene display The scene display recommended by Tianyuan Home Textiles refers to the use of commodities, accessories, backgrounds, and lighting to form different seasons, different living spaces, different natural environments and different artistic atmospheres, giving people a very strong atmosphere of life. Feelings. Paying attention to the embodiment of reality and its innovativeness makes people enjoy both enlightenment and aesthetic enjoyment as well as immersive feelings. At the same time, it vividly and vividly explains the use and characteristics of apparel products, thus playing a guiding role for customers.

6. The joint display of the proposal of the joint-source type home textile is to put related products together for display so that it can be effectively compared and selected so as to create the idea of ​​package purchase. However, it should be noted that in terms of style, color, style, quality, price, etc., it must be coordinated and orderly, and it can be easily combined and matched, and the position and method should be used to reflect the priorities of the goods, taking into account the integrity, Coordination and hierarchy.

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