Adidas warms up Olympics and British designers join hands to open shop

Adidas launched its first Adidas by Stella McCartney independent store on Saturday local time in Brompton, London, with the newly opened Stella McCartney. Mainline brand and children's clothing store adjacent.

Among the 800-square-foot, two-story, new store shelves are the Adidas by Stella McCartney sports series, the Stella gold series, etc., including the McCartney's previously designed Olympic series and a series of costumes designed for this year's London Olympic team.

As London 2012 is approaching, Adidas has traditionally sponsored the Olympic Games. As one of the top sponsors of the London Olympics, Adidas is conducting a series of marketing activities. This time with the British designer Stella McCartney opened a new store, the main Olympic products. McCartney will design a series of products for Adidas. She is also the creative director of clothing for the British Olympic team and will be responsible for the design of all sports equipment including sportswear, track suits and related promotional apparel.