Does the success of the Jinyuan Women promote the rise of the Shu school?

Does the success of Jinyuan drive the rise of the Kuangpai Women's Wear?

In the atmosphere of the men's clothing, how could Kim Yuan be able to emerge and show a strong upward momentum? Can King Garden's star fire be able to pave the way and promote the scale and clustering effects of local women's wear? Can you send women's clothing, men's wear, sportswear, casual wear and children's wear to show the charm and value of Fujian clothing? The reporter and the industry analysts analyzed the development model of Jinyuan and explored the growth path of the women's school.

Elements: Scientific Business Model

According to reports, five or six years ago, when all brands were in full swing in ordering, Jinyuan began to try different business models, namely, single store franchise, distribution system, and the establishment of a system of rapid response in the supply chain.

"The company adopts the method of distribution, and the new one will produce a small part of it first. If it sells, it will continue production. If it is not easy to sell, it will stop production. New products will be available every 7 days." said the general manager of the company, Mao Jinhua, the company's ERP. The order management system can quickly grasp the terminal information. After multiple assessments by the company, the information is finally rectified to fit the market.

Mao Jinhua told reporters that the company has set up a product planning system that has a very high forecast of goods. For example, how many funds will be planned for the spring, summer, autumn and winter seasons, divided into several bands, when will the surface materials be put into place, when will it be put into storage, when will it be designed, when it will be put into production, and how to place orders? The entire system is organically connected. It can guarantee that the supply chain and production can keep up with it.

Mao Jinhua said that as a brand, resources can not be delineated in the eyes, eyes should be placed on a national scale. The development of women's brand, industrial chain and market atmosphere is not important, and what is important is the foothold of the company. He told reporters that Jinyuan's resources are not limited to local, but based on the country, for example, fabrics in Jiangsu, accessories in Guangdong, production in Zhejiang, Fujian, R & D extended to Japan, South Korea, Europe.

"The company establishes long-term cooperative relationships with suppliers, maintains good credit, and forms a community of interests, so that they will also provide a lot of information for the company." Mao Jinhua told reporters that although women's clothing in the south of Anhui Province does not have a complete industrial chain, they only need to establish a foothold. Nationally, the procurement of surface materials is not a problem.

The key: the concept of business determines the development

Whether it is from the sales or development level, women's position in the apparel industry as the "boss" is beyond doubt. According to industry insiders, southern Fujian, especially Jinjiang apparel companies, not only has extensive experience in brand operation, but also has sufficient funds. Apart from the development of men's wear and sporting goods, it can also consider the development of women's wear, especially those companies that are considering the transition.

“I advocating to do men's clothing companies are also doing some women's clothing, Lilang also has to do women's clothing, very long ago, but the proportion is very small.” Lilang Group chief designer Ji Wenbo said.

Ji Wenbo said that Fujian is not without women's clothing and that they are doing well in Xiamen. He cited six international fashion women's brands of Xiamen Zhongyue International, JORYA, JORYA WEEKEND, GIVHSHYH, Giant International, ANMANI, and CARO-LINE. Lin), AIVEI, etc. have become the leaders of international fashion women's wear.

“The problem is mainly the concept of business owners. Some people have had a sweet taste in the Fujian men's brand. Then everyone follows the trend and collectively wears men's clothes, not women's clothing,” said Ji Wenbo.

Many people in the industry say that local business owners who make money in the clothing (menswear) market will not be satisfied with the results in the field of clothing alone, but they will all do the same with investments in higher returns such as finance and real estate. Naturally there is no Efforts to consider the development of women's business.

“Jinyuan Women's Wear can become one of the leaders in the Fujian women's wear brand. The key lies in the business owner, and it is the persistence of Hong Shaopei, Chairman of the company,” said Mao Jinhua.

Way Out: Powering Women's Wear

Girls are more willing to spend on clothes. This is a point of view that everyone agrees with. However, many people in the industry frankly stated that compared with Guangdong and other places, the Shu school clothing did not do the advantage of women's clothing.

"If it is a foreign order, then there is nothing to say, but if it is domestic sales, it will be difficult to do it in Guangzhou and Dongguan. If local companies in Jinjiang want to be women's, it will be more difficult." General Manager of Jinjiang Yinglang Garment Weaving Co., Ltd. Shi Nengxin said that style is very important for women's clothing, and the lack of designers is a short board.

"Designers have no factions and no distinction between men and women." Ji Wenbo said that real designers are not only able to design in a certain area, but should be a generalist and have the freedom to walk in all design fields. Ability.

According to Yao Jianan, general manager of Jinjiang Jinde Weaving Co., Ltd., more than half of the women's garments exported by the company are currently actively exploring the domestic market. Based on various considerations, the company’s own brand has entered Hong Kong Sogo Department Store at the end of last year.

"Men's style is relatively simple relative to women's wear, and the replacement speed is not as fast as women's wear. If you do not have a certain strength (finance, technology, management, etc.), it is not easy to do women's clothing." Cai Junpeng, general manager of Quanzhou Junpeng Garment Weaving Co., Ltd. It is stated that the branded menswear enterprises do not have an advantage in developing women's wear because consumers recognize its men's clothes. If the two are taken into account, it may shake the consumer's trust in the brand and affect the men's wear. To allow consumers to accept, even brand companies also need a long way to go.

"And if it is a brand-new company, it will not affect the concerns of the original brand. I suggest that we can force women from recognized areas such as Guangzhou, Dongguan, and Hangzhou. There will be more opportunities for such success. Cai Junpeng revealed that the company is considering increasing the domestic market. By then, part of the female T-shirts will be operated in this way.

Industry perspective

Lilang chief designer Ji Wenbo: Shishi's wholesale women are many, if you can give full play to these resources, planning and development to become a brand, then the future of southern women's clothing is also limitless. Women's development, the industrial chain should make a reasonable plan, and this requires government guidance and planning.

Jin Yuan Design Director Hong Meikai: Whether it is from the southern Fujian clothing circle or the national clothing, compared to the cultural heritage of famous European brands, most of the women's brands in our country are still facing the gap between the design leader and the brand culture, especially the need to strengthen the culture. The construction of atmosphere and fashion concept can only cultivate a fertile soil for the long-term development of women's brands.

Jin Yuan, general manager of Mao Jinhua: The company needs to update the context of the market from time to time. Girls buy clothes with particular attention. Clothes worn in different environments are not the same. If companies only do single items, they can only be short-lived. It's gone, so make a full series.