DEFARRO autumn and winter 2011 new conference held in Hangzhou as scheduled, customers and managers from all over the country to participate in this conference. A new showroom layout, well-selected autumn and winter new products, as well as Di Fano team organized the fashion show, a nationwide display of new fashion clothing style, but also let everyone on the listing of new products full of expectations. On the morning of the same day, an award ceremony was held in which the outstanding stores in China were commended and prizes and crystal trophies were presented. The best sales award was obtained from Yichang International Trade Center on the first floor. DEFARRO brand's purpose is to bring the elements of international fashion apparel business men, the formation of distinctive brand style and life experience for the fashion business men to create the perfect wardrobe. In March 2008, Zhejiang Sanyuan Garments Co., Ltd. acquired DEFARRO's right to manage, market and maintain DEFARRO's licenses in China and the brand in Asia. Since then DEFARRO has entered the Chinese market. Ternary apparel's parent company - ternary holding company group was founded in 1981, more than 20 years focused on the main textile industry, is one of the most complete fabric products business. The introduction of DEFARRO by Sanyuan will help Sanyuan Holdings achieve the extension of its industrial chain. Meanwhile, the original solid foundation of Sanyuan Holdings will also provide strong support for DEFARRO's development in China. DEFARRO Brand Features DEFARRO domestic design team relies on the brand's strong foreign design team resources, focusing on the introduction of the latest design concepts and experiences, and for the Chinese consumer groups demand characteristics and the development of products. Since entering China, DEFARRO has formed a differentiated brand by virtue of its characteristics in terms of brand positioning, marketing system and product development. Fashion business style positioning to meet the successful men for low-key, comfortable, stylish and personalized needs. The current Di Fano is committed to creating the perfect wardrobe for fashion men, reflecting the strong artistic temperament and romantic atmosphere, rich Yun Yun clothing with culture so that art can be the most realistic expression. DEFARRO product style emphasizes the collocation of high-end fashion casual men's clothing, products involved in the category of fashion business and leisure men's series (clothing, shoes and hats, leather goods, ties, etc.), the market mainly for the age of 25-50 years old, Annual income of more than 150,000 yuan high-income business gentleman and tasteful fashion people. DEFARRO store design integrated into the design of a strong classic French elements, mainly in black and white colors, with leather, stainless steel, mirror glass and other materials, interpretation of the 20th century modernist style, DEFARRO consumers can experience distinguished Shopping atmosphere, enjoy high quality service.
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