L2 was launched in Shanghai in 2010 as a casual fashion brand targeting young male consumers under the Lilang Group. With a fast-fashion approach, L2 focuses on innovative design and style to cater to the evolving tastes of the younger generation. As a representative of Chinese men's fashion, the brand stands out by incorporating diverse design elements that reflect the personality and trend-conscious nature of its audience. Each collection is carefully crafted to embody a unique attitude, blending fashion, elegance, and simplicity without just stacking trends.
L2 offers three main product lines: Fashion Workplace for professional settings, Quality Leisure for relaxed daily wear, and Personality Party for more expressive and bold styles. Every piece is designed with attention to detail, ensuring that each item can be mixed and matched in various ways. The brand doesn’t just sell clothes—it provides a new way of dressing and an enhanced lifestyle experience for its customers.
If you're interested in joining the L2 franchise, here are the requirements:
**Franchise Conditions:**
1. A strong interest in the apparel industry, along with some business experience and unique insights.
2. Agreement with the "L2" brand’s management philosophy and a clear vision for brand development.
3. Experience in organizing and managing operations, particularly in retail store management.
4. Strong personal integrity and a good reputation.
5. Willingness to follow company rules and complete the required application process.
**Store Requirements:**
1. Located in a shopping mall or a high-traffic area, with a minimum of 60 square meters for a small store.
2. For larger stores, the area should range between 80 to 160 square meters.
3. Must be decorated according to the company’s standards to maintain a consistent brand image.
4. Follows the company’s national retail pricing strategy.
**Application Process:**
1. Submit a franchise application form to the company.
2. Provide valid business documents, including business licenses and lease agreements.
3. Share detailed information about potential store locations, followed by site visits.
4. Negotiate business plans and operational strategies.
5. Sign the franchise agreement and pay the deposit.
6. Prepare the store, with the company handling shipping, display, window decoration, and pre-opening training.
**Franchise Support:**
1. Store Design: Unified brand image, posters, and POP displays.
2. Marketing: Full support with marketing strategies and promotional events.
3. Brand Materials: Provided with photo albums, shopping bags, and image paintings.
4. Props: The company covers the cost of props as per the contract.
Joining L2 is not just about opening a store—it's about becoming part of a dynamic and growing brand that values creativity, quality, and customer experience. If you’re ready to take on this opportunity, we look forward to working with you.
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ZHOUSHAN FOISON IMPORT AND EXPORT CO.,LTD. , https://www.foison-fashion.com