Wei Shang Wei Xiaobao: Vera bacteriostatic underwear will face the industry's shock reshuffle

Have you ever cared about the impact of underwear on your health?

Underpants are the most intimate and intimate objects. Many people are very concerned about the comfort of this small thing, but few people pay attention to the impact of its cleanliness on health. "Clean" is the concept of washing for most people, but in fact, frequent washing can't eradicate the bacteria attached to it.

Underwear fabrics are prone to sweat, sebum and other human secretions during wear, as well as bacterial spores and fungal spores. These are important causes of infection, under high temperature and humidity conditions. Become a good environment for the proliferation of various microorganisms. Over time, a variety of pathogenic bacteria have been produced, which have produced embarrassing odors and odors. The more important hazards are the long-term effects on the human body.

Creating a healthy and harmless "clean" underwear is the second goal of Yalin Technology after the deodorant socks.

Yalin Technology's full name is "Quanzhou Yalin New Material Technology Co., Ltd.", which is a technology-based enterprise recognized by the Science and Technology Department of Fujian Province. It has a complete microbiology testing laboratory, a material engineering R&D laboratory, and a PhD innovation R&D team. New material technology company for the development of healthy antibacterial materials. In 2014, Yalin Technology launched its own brand “Veliya” for the daily necessities consumer market. Based on the consumer's research on the use and lifestyle of personal-use daily necessities, Yaliya specially added healthy and harmless antibacterial elements to textile fabrics. Modified chitosan, which applies this antibacterial function to its products.

How was a healthy and bacteriostatic underwear born?

The effect of 3D reconstruction of healthy male and female bacterial colonies published in PNAS in 2015 shows that there is a high concentration of microorganisms in the genital area of ​​the human body, and the pathogenic bacteria in the private parts are the main culprit of various diseases. Textiles are an important medium in the propagation and transmission of pathogenic bacteria. With the advancement of science and technology and the improvement of people's living standards, people have put forward higher requirements for the sanitary function of textiles, and antibacterial textiles have received more and more attention.

(marine bio-antibacterial cotton)

A healthy and antibacterial underwear, its most fundamental support is a healthy and antibacterial textile material. Due to the privacy of the panty muscles, the choice of textile materials and antibacterial factors must be cautious. The safety of antibacterial agents has always been an important goal pursued by Yalin Technology. The development of antibacterial preparations has undergone three developments, from drug antibacterial to second-generation metal ion antibactery to today's third-generation chitosan bio-antibacterial. The driving force for research and development is not only the improvement of antibacterial technology, but to a greater extent, It is a sense of responsibility for health and the environment.

Chitosan factor is extracted from de-N-acetyl chitin from natural shrimp and crab shells, with no toxicity and side effects, oral toxicity and sugar approximation; chitin and chitosan are degraded to acetylglucosamine and glucosamine, respectively. These two substances are essential amino sugars for the human body and play an important role in human physiological functions.

(Study on antibacterial function of chitosan)

On the basis of the health and harmlessness of this natural factor, the researchers further studied and extracted, obtained a healthy antibacterial modified chitosan antibacterial agent, and applied it to the textile cotton fiber of the underwear. With this marine antibacterial cotton derived from natural marine life as the core support, the Vera brand has truly created antibacterial underwear with both healthy and bacteriostatic functions.

An opportunity to reshuffle the domestic panties

With the continuous improvement of people's health awareness and the further improvement of health theory, consumers' choice of healthy brands will also become more rational and objective. After the wave of heat fades, only real gold will precipitate and send out. Rays. Vera's underwear was launched in May 2017, filling the module of healthy antibacterial for the entire underwear fabric market. The first round of 100 official directors' card investment was also a complete success. In a very short period of time, 100 directors were awarded. Snatching.

The domestic underwear fabric market is a relatively mature market. The well-known brands in the market almost all have huge product systems. However, after some inventory, we can find that there are almost no brands dedicated to antibacterial health. An added value has been taken over and is not discussed.

The Vera brand has a rigorous and solid scientific research strength and a very strong self-confidence in antibacterial function. In addition to the technical content, the comfort of Vera underwear is not inferior. To ensure comfort, the brand uses a blend of pure cotton and 5:5 from European Elm modal, in order to further improve the comfort of Modal. Even with the ice silk process and enhanced softening process, the comfortable wearing experience of elasticity, breathability, moisture absorption, skin-friendly and cold feeling is created.

Vera was born with a healthy and confident attitude, with a dedication and enthusiasm, issued a silent challenge to this mature underwear fabric market. Wei Xiaowei, a micro-business operator in Weinan, asserts that such a new brand that is suddenly emerging will inevitably cause shock to the existing underwear pattern in China. let us wait and see.

Responsible Editor: Business Internship

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