July 18, 2017, Shanghai News. The German soccer team Bayern Munich Football Club and the high-end fashion goods group HUGO BOSS have joined forces to jointly launch a successful journey.
July 18, 2017, Shanghai News. The German soccer team Bayern Munich Football Club and the high-end fashion goods group HUGO BOSS have joined forces to jointly launch a successful journey. Bayern Munich players will be dressed in specially designed BOSS costumes to appear in the ICC International Champions Cup. Among them, club players Mats Hummels, Juan Bernat and Javi Martinez came to the BOSS Shanghai iAPM mall in the evening and met with Chinese fans.
(BOSS Shanghai iAPM Mall)
This month, Bayern Munich Football Club rushed to Asia for the first time in a brand new series of BOSS and attended the 2017 ICC International Champions Cup China and Singapore. The German defending champion Bayern Munich is one of the hottest clubs in Germany and still holds most of the championship titles and record awards. As the champion of the ICC International Champions Cup, Bayern Munich football club has attracted much attention. It is based on the spirit of mutual obsession and excellence that has allowed HUGO BOSS and Bayern Munich to work together.
Mr. Mark Langer, Global CEO of HUGO BOSS Group stated: “We are very proud to work with such an outstanding team. As a brand, we are dedicated to designing garments for people who are struggling to succeed in various industries. Bayern Munich is This is an outstanding representative."
Karl-Heinz Rummenigge, Executive Chairman of the Board of Directors of Bayern Munich Football Club, said: “HUGO BOSS is synonymous with quality and professionalism. It is our best partner. Our team keeps marching forward, and the BOSS has a unique style. It fits perfectly with our active lifestyle."
(Bayern Munich players Mats Hummels, Juan Bernat and Javi Martinez came to the BOSS Shanghai Yipian iAPM mall to meet Chinese fans that night.)
The team members of Bayern Munich Football Club will be dressed in two sets of exclusive custom costumes elaborately designed by the BOSS design team, and the red and blue colors of the club logo will be used in color. On formal occasions, players will wear dark blue slim suits. Adopting selected Italian wool fabrics, its natural elasticity guarantees the comfort and flexibility of the team in welcoming busy schedules. With elastic cotton wide-angle collar shirts and red-edged blue silk neckties, the overall shape is perfect.
During the trip, the team members will wear casual cotton twill pants, matching fashion denim shirts, lightweight nylon hooded jackets and leather sneakers. The overall body shape is meticulously crafted and comfortable to wear to meet the fast-paced lifestyle of global travelers.
The BOSS will also provide tailor-made costumes for the team's officials. Their design continues the style of the player's clothing, and the color inspiration comes from the special color matching of Bayern Munich Football Club.
This series of apparel will be sold in the Chinese BOSS shop. From August 2017, some products will be sold in stores around the world.
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