Editor's note
From March 15th to 17th, the 2017 China International Textile Yarn (Spring and Summer) Exhibition will be held at the National Convention and Exhibition Center (Shanghai). On the first day of the opening of the exhibition, the Chinese fiber trend was highly regarded by the industry.
This will be the sixth release of the Chinese fiber fashion trend. Over the past five years, the event not only for the chemical fiber industry to build up a common platform, promote a number of excellent fiber enterprises and creating new products, and gradually formed a fiber brand building with Chinese characteristics, promote the system, enhance the "China Fiber" brand overall influence, but also by the widespread concern of downstream industries fabrics, garments, home textiles, industrial and other upstream and downstream industry chain integration to achieve innovation provides a new idea at a critical stage of transformation and upgrading of China's textile industry.
Recently, "China Textile News" reporter interviewed Chen Dapeng, vice president of China Textile Industry Federation and executive vice president of China Garment Association. He talked about his own views on the topic of the promotion of China's fiber fashion trends for the clothing industry, and the significance of starting from the source of fiber to the value innovation of clothing brands.
China is currently at a critical stage in building a textile power.
Chen Dapeng, vice president of the China National Textile and Apparel Council and executive vice president of the China National Garment Association, pointed out that building a textile powerhouse does not mean that a certain link is strong, but refers to the entire industrial chain system from mechanical equipment, fiber, spinning, weaving to terminal. Be strong. The chemical fiber industry has paid more attention to production and scale in the past. However, at present, China's textile industry is transforming and upgrading towards green, technology and fashion. This upgrade should be started from the source of fiber.
In this context, Chen Dapeng said that the continuous launch of the "China Fiber Trends" launch event has multiple meanings. In the future, apparel brands should strengthen their docking with upstream fiber companies and explore joint development in depth. This is an important manifestation of integrated innovation in the upstream and downstream of the industry chain.
The release has multiple implications for the development of the apparel industry
Whether it is clothing, home textiles or industrial industries, the source of development is fiber, but which fiber should fiber companies develop and produce?
Chen Dapeng pointed out that this is not determined by the fiber companies themselves, but should be considered and studied from the consumption trends of the terminal industry, functional needs, changes in consumer lifestyles. Therefore, the significance of the “China Fiber Trends†launching activity is first reflected in the development and trend of fiber from the fiber source station to the terminal, so that fiber companies begin to think about changes in end consumption demand in the R&D and production sectors. Product development brings endless imagination.
Chen Dapeng also pointed out that most of the suppliers that garment enterprises used to contact were fabric weaving, production and processing enterprises, and the docking with upstream fiber companies did not do enough. In the past five years, the “China Fiber Fashion Trend†has released a large number of outstanding and innovative chemical fiber enterprises in China. Through the continuous leadership of the event, not only has the fiber brand been built, but also the upstream and downstream synergy of fiber and clothing enterprises. Innovation.
“China Fiber Trends Release†not only focuses on demonstrating the function and style of fiber products, but also promotes green fiber. At the same time, China Chemical Fiber Association is also building a "green fiber" certification system. In this regard, Chen Dapeng said that this will form an important support for the green development of the apparel industry.
He pointed out that during the " 13th Five-Year Plan" period, green manufacturing is the development focus of China's textile industry, and it has penetrated many aspects such as raw materials, production processes, and recycling of terminal products after disposal. The green development of the apparel industry should be integrated green, mainly reflected in the following four aspects.
The first is the production process. In the process of garment processing, natural gas and electricity are needed. In the future, we should study how to save energy by using advanced technology.
The second is the product link. From the perspective of product style, some special products or processes involve green environmental protection . For example, denim dyeing requires the use of dyes, and the non-ironing process requires the use of additives.
The third is the conceptual aspect, which is also the efficiency issue. The green development of the apparel industry also includes the production of marketable products to achieve green design. Green design does not refer to the green of the design process, but refers to whether the product design and development can truly meet the needs of consumers, and whether it can effectively cooperate with the company's own supply chain system. Simply put, if a company designs and produces a large amount of inventory, it will be a huge waste of social resources.
The current development of the apparel industry needs to solve two "paradoxes." On the one hand, we must solve the problem of developmental dynamics. Industry development requires everyone to consume, without market and consumer industries, there is no development. On the other hand, it is necessary to solve the problem of sustainable development. This does not mean not to produce, but to attract consumers to buy more clothes through new means such as design, research and development, and creativity. At the same time, waste is reduced, environmentally friendly, and recyclable in the consumption process. Next, the apparel industry must work hard to find a balance between these two points.
The fourth is consumption values ​​and consumption concepts. Whether a clothing product is placed in front of consumers, whether its design concept, functionality and other aspects can meet their specific values ​​and psychological needs, is also an important embodiment of the green development of the clothing industry. This will become more and more important in the future, and excessive design and packaging are expected to be abandoned by consumers.
Combining these aspects, Chen Dapeng further pointed out that in the product chain, the use of green fiber can have a lot of room for the green development of clothing products. For example, in the production of denim, if the desired coloring effect can be achieved from the fiber link in the future, or more changes can be achieved through the change of the intermediate link fabric structure, the green development of the clothing product will be large. There is promotion.
At the same time, increasing the use of recyclable green fiber is also an important aspect of clothing brands to reflect green values ​​and achieve new breakthroughs.
“In developed countries and regions such as Europe and the United States, the use of recycled renewable fiber production is much higher than the price of ordinary clothing products. Although Chinese consumers still need a process to accept such renewable clothing, this is Clothing brands reflect an important development direction of green values," said Chen Dapeng.
Fiber is the breakthrough of clothing value innovation
At present, it is at the critical stage of the transformation and upgrading of China's textile and garment industry. How to achieve value improvement for clothing brands is crucial. In this regard, it is an important idea to start from the source of fiber to explore innovation.
In this regard, Chen Dapeng emphasized that regardless of changes in market environment, business model and technical means, product development has always been the first element of the development of clothing brands. Of course, in the new stage of competition, we must also pay attention to the technological innovation to bring innovation to the industry. Even the best products require innovation support from technology and models.
And the attributes of a clothing product, including functions, styles, values ​​and other aspects. Among them, the function ranks first, followed by style. In the past, clothing designers and brand owners have made breakthroughs in product innovation from the grasp of international fashion trends, the use of fashion colors, style changes, brand ideas and cultural expressions. In the future, with the improvement of consumer consumption concepts, their functional requirements for apparel products will become more and more prominent, such as mountaineering wear, outdoor wear, and special needs.
So how does the functionality of clothing reflect? Chen Dapeng pointed out that it is usually reflected in three aspects. First, the fiber itself as a raw material has certain special functions such as antibacterial, heat, and coolness. The second is to form a certain function through the change of fabric structure. Third, after finishing means through. Moreover, these aspects will also directly affect the performance style of the clothing. Therefore, in the future, starting from the source of fiber, through the use of a variety of innovative differentiation, the use of functional fibers, to give clothing more functional to meet consumer demand, and reflect a certain style, will become a clothing brand to enhance the value A breakthrough point.
Finally, Chen Dapeng put forward relevant suggestions for the future development of “China Fiber Trends Releaseâ€: “I hope that the release activities will pay more and more attention to the changes in end consumer demand and the new demand for textile products in the way of changing lifestyles. At the same time, we can explore the collection. Some of the best leading companies have integrated various resources to break through and create enterprise brands and fiber brands that can fully demonstrate the comprehensive strength of 'China Fiber' in several major categories, thus playing a leading role in the entire chemical fiber industry."
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