Whenever a product is going through R & D, manufacturing, advertising and distribution, it appears on retail shelves to meet consumers. The performance of the goods in the store, the purchase of a direct impact on the consumer's choice. For merchants, great in-store performance is the last chance to get the most out of your sales. So, what are the elements of men's marketing it? Follow below it Cobalt Xiaobian understand: store performance has four elements: distribution mix, shelf display, price and shopping guide. 1. Distribution Portfolio A complete distribution plan should include product specifications, packaging and combinations. The distribution of the distribution should be based on the characteristics of retail terminals, marketing strategies at different stages and market characteristics. As in the large stores chewing gum can be "one box" or "a pack" of distribution methods, and in the convenience store should be used "a" distribution. 2. Shelves display good display points can often get several times or even ten times the sales performance; attractive goods can be placed up to "let the goods speak for themselves" effect; effective shelf maintenance and management will be better Display the product and brand image 3.Price price has a great influence on the purchase of consumers, but also has a strong psychological suggestion.Please clarify the price tag, otherwise, even if consumers are interested, it will affect their determination. 10.00 yuan and 9.98 yuan price tag, giving consumers a different feeling far beyond the actual price difference. The use of high and low price of each other against the background, you can also play an unexpected effect. 4. Shopping guide hovering in many consumers of goods When the goods are at a loss, the appropriate shopping guide service can effectively influence consumers' choices and purchase decisions, and thus play a resolute and defensive role.A fast moving consumer goods market research shows that 70% of consumers when entering the store also No decision on what to buy; the consumer's gaze on each item does not stop more than 2 seconds; 75% of the purchases go on within 5 seconds ... The randomness, convenience and impulsivity of FMCG consumer behavior make the function of "store performance" more and more important, and whether they are good at grasping this "last chance" or not is the key to the success of enterprises in the fierce market competition. Men join the marketing elements, is the entire men's franchise stores are very important.We must be based on different marketing elements to conduct a specific analysis, only a better analysis of these elements are well, we can Know how to put men's marketing to do a good marketing is a good start to join men's success, but also our start to success.
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