Learn about the 3w rule of Home Textiles Promotion

For home textile sales promotion, promotion timing, promotional content, promotion forms, and execution of promotional details are all in place to a certain extent determine whether the promotion investment is effective. Here are three rules for home textile promotion:

1.Why: Why do promotions, that is, the motives and starting points of the promotion, or promotion purposes? Promotional design must be considered from the perspective of best-selling and long-selling. Because of many problems in the off-season, they are often the root cause of trouble during the peak season.

2.When: When to do promotions, that is, the timing of the choice of promotional opportunities. It is very important to grasp the timing. If it is too late, it may expose market secrets and allow opponents to target their own weaknesses. When they are late, they make the competitors show their prominence, and they have warehouses full of warehouse profits. Therefore, we must choose a better timing based on past operating experience and current market dynamics.

3.Where: Where to do promotions? What is emphasized here is that if it is a new product, it cannot be promoted blindly, and it should be conducted selectively based on its own sales stability. Selling a comb to a monk is a story of successful marketing, let alone whether or not there is such a thing, but according to the law of promotion, this proposition is wrong from the very beginning. You may be able to sell a few by your words, but from the perspective of promotion, you can never complete this task. Therefore, home textile sales must develop a marketable strategy to truly achieve the desired results.