Zhang Liang's son Zhang Tiantian wearing Mini Peace recording Daddy where to go
The Hunan Satellite TV brand new star-father and son family-friendly interactive program â€œWhere is Daddy?â€ became the hottest topic on the Internet overnight. In the program, Tian Liangâ€™s daughter and Zhang Liangâ€™s son were all dressed in Mini Peace.
At the 17th Ningbo International Fashion Festival in the past few days, when Mini Peace appeared on the Ningbo Fashion Festival, many people in the industry in Ningbo were stunned.? Mini Peace turned out to be a brand new sub-brand of the Peacebird. .
As the highlight of this debut, Mini Peace placed the most prominent place in the exhibition hall, demonstrating that the Taiping bird has another way in its brand operation.
100 billion children's clothes cake attracting people
In the "Fashion of the City" Daxing leisure style, in the "men's clothing" to create a women's fashion, the development process of Taiping bird always gives people a "misplaced management", in the opposite direction of the impression,
It is refreshing for the Taiping Bird to promote its children's wear brand on the festival. This new path naturally cannot be stimulated by attractive children's clothes.
"Many clothing capitals are entering the children's wear market, mainly because they have a huge space for development in the children's wear market," said Zhou Anbang, director of Ningbo Textile and Clothing Industry Management Office.
According to research data from China Business Intelligence Network, by the end of 2009, the number of children aged 0-14 in China was 246 million. In 2009, the scale of China's children's wear market reached 68 billion yuan. It is estimated that by 2015 China's children's wear market can reach 140 billion yuan.
According to statistics, the sales volume of children's wear in China has increased by 26.8%, 16.4%, and 31.7% year-on-year in the past three years. This is a place for adults to have a real eye, and this trend will continue in the short term.
Mini Peace's rapid development
Today's children's clothing has passed the previous â€œmaintaining warmthâ€ stage. At the same time, they gradually became parents after the 80s and completed the primitive accumulation of life one after another. Their brand awareness was strong and they accumulated for a long time in the process of growing up. Brand awareness and fashion requirements also reflect their choice of children's clothing.
Coupled with the original mature design, production and sales of the three core control, Peacebird confident in combining the fashion elements of adult clothing, have their own right to speak, Mini Peace came into being.
Currently Mini Peace has successfully settled in Wuhan, Yichang, Ningbo, Hangzhou, Jinhua, Nanchang, and Shenyang.
"We plan to increase the number of Mini Peace's self-operated stores to about 200 this year." According to the head of the Taiping Birds' Children's Wear, they will combine the needs of the current consumer groups. Mini Peace has formed a physical store sales network and a parallel network marketing. "1+1" channel system.
Taiping Birdswear just participated in the 1st session of the clothing festival, leaving the industry's small partners stunned. With such rapid development, coupled with its original brand concept, fashion elements and mature operating experience, Mini Peace will become a "Peace Bird" A brand new force that can't be ignored under the strategic system.
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