[China Gift Network News] In today's business affairs, giving gifts plays a very important role. According to statistics, in the US business activities, more than 100 million gifts are given each year, with a total amount of 4 billion US dollars.
　　
Commercial gifts, which Americans call special advertisements, are the most direct advertisements for advertising promotion, brand communication, and corporate image. The right gift not only expresses the mind, but also allows the other party to accept the advertisement without self-study, and achieves the promotion or promotion effect, which really makes many merchants favor. In general, business gifts are divided into four categories: conference gifts, public relations gifts, promotional gifts and celebration gifts. This division covers almost all the purpose and form of the gift, which is of great benefit to the business in the course of business operations.
　　
According to the survey, the most secret weapon of Japanese products is the Japanese gifts. In other words, the Japanese used small gifts to open the US market, and small gifts played an invaluable role in business communication.
　　
Nowadays, in the commodity society, "profit" and "ritual" are connected together. They are often related to profit and courtesy. It is beneficial to benefit first and then courtesy. This has become the general rule of business communication. In this respect, the truth is not difficult to understand. It is difficult to operate. Whether the gift of your gift is at home, whether it can be achieved is not obvious, but also can touch people's hearts. This is the key to business gifting.
　　
Nowadays, many large companies have special storage in the computer. They have records of the identity, status, hobbies and birthdays of some major related companies, related characters, and on holidays, or on suitable days. There are always special gifts. .
　　
Why do companies want to send business gifts? According to a survey, the main reason is to express appreciation for others (61%), and the second reason is to develop business relationships through good wishes (34%). Half of the respondents gave gifts at Christmas, and nearly one-third of them were on special occasions. More and more companies recognize that giving gifts in business activities is not only an advertisement, but also an important aspect of mutual communication.
　　
Many people believe that giving gifts is mainly to express gratitude to customers and further strengthen existing relationships. Savvy companies often have lunch or dinner with customers after regular purchases, or give gifts to customers after other activities. Commercial gifts can play an advertising role, achieve the purpose of gratitude, and at the same time consolidate and strengthen the good relationship between the company and its customers. The gifts used for promotion can not only promote the sales of goods, but also deepen the brand impression and play the role of advertising.
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