Adidas by RAF SIMONS 2014 Spring Summer Collection

June 26, 2013, Paris

Over the past two decades, Raf Simons has continued to bring a breathtaking and revolutionary series of products, becoming the backbone of the men's design industry. In order to continue the first successful cooperation since the autumn/winter 2013 series, Raf Simons and adidas opened a new chapter in the original concept of “shoe-in-shoe” concept and interpreted the breadth and depth of the collaborative series design in a new style. The new collection includes an exquisite blend of Stan Smith tennis shoes and adidas elastic-inspired trainers, and a printed pattern matching the new Raf Simons collection. According to the unique function of each pair of shoes, with the corresponding adidas sports and Originals logo, at the same time, some of the shoes also cited the iconic adidas three-line theme graphics.

The new footwear collection includes 8 different shoe styles and 4 different color combinations for a total of 21 uniquely designed items. Each design features an interesting comic aesthetic that incorporates exaggerated forms, Lego toy colors, and magic sticky details that replace traditional laces. This shoe design is a crazy mix of materials such as nylon, leather, sports mesh and embroidery fabrics.

The series debuted at Paris Fashion Week in June and will be officially launched in February 2014. Retail prices range from 270 Euros to 350 Euros. Global adidas Originals concept stores, boutiques, retail stores that sell Raf Simons products, and some sports shoe buyers are selling.