MARINA RINALDI Perceives Beautiful Life and Enjoys Italian Elegance

MARINA RINALDI, a brand under the Max Mara Fashion Group in the Italian fashion industry, organized the “Perception of Beautiful Life” autumn/winter theme event on November 24 at the L204 MARINA RINALDI store on the second floor of the China World Mall. The event invited senior fashion editor Jiang Nan, magazine blockbuster photographers and make-up artists to create a beautiful image for the participating guests through MARINA RINALDI's seasonal fashion items and shoot personal fashion movies. Transformed into a large-scale protagonist, interpretation of luxury and elegance, guests experience the high-end lifestyle that the MARINA RINALDI brand respects at a distance: a beautiful life attitude; an elegant lifestyle.
Italian beautiful big piece

The fashion blockbusters are no longer exclusive to urban celebrities and shining star celebrities. At 2pm, the theme activity “Awakening to Beautiful Life” was unveiled in autumn and winter. The MARINA RINALDI flagship store’s creative space instantly transforms into a DreamWorks workshop, creating an exclusive fashion blockbuster for fashion fans.
Jiangnan, a senior fashion editor who has worked closely with many celebrities to create styling, is a special advisor on thematic activities. He provides one-on-one fashion guidance services for participating guests, including personal styles and styles of dressers who are indispensable to the daily dresses of guests and customers. After creating a satisfactory model, the guests were also photographed by professional fashion magazine photographers. Guests can enjoy cooktail in the shop after shooting and can get the careful guidance of fashion editors and make-up artists on daily dress and makeup collocations. They can get exquisite personal photos when they leave.
Through participating in the shooting of the film to perceive the “beautiful life” brought by MARINA RINALDI, the lucky guest also received the invitation to the Italian dinner on December 1st, and will then go to Italy to experience MARINA RINALDI's exclusive Italian lifestyle.

Italian fashion proud

In the fifties of last century, Italian fashion unveiled an eye-catching chapter, Italian fashion full of historical traditions lingered with the eternal artistic glory of this country. In 1951, Max Mara brand founder Achille Maramotti made an innovative decision in this fashion wave, and started a revolution in Italian clothing with a camel coat and a geranium red suit. Simple and precise, neatly cut and decisive, the elegant style design combines the traditional style of Italy is impressive, a coat to create a story of fashion legend, has become a story in the history of the world fashion.
The Max Mara Group, who established himself as a king in the fashion industry during the years, inaugurated and opened a new chapter in the name of MARINA RINALDI in 1980. The new brand was also created to commemorate the pioneering fashion exploration of Grandmother Achille Maramotti, the founder and president of the Group. In 1850, Mr. Maramotti's grandmother opened a tailor shop in the small town of Reggio Emilia. This was a true revolution in costume history.

MARINA RINALDI Perceives Beautiful Life Enjoy Exclusive Italian Life

MARINA RINALDI Perceives Beautiful Life Enjoy Exclusive Italian Life

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