At present, China's 80s and later generations have about 280 million potential consumers. And this generation's spending power and desire to consume have greatly surpassed the expectations of the public. After 80 and 90 will be the next 10 years, China's consumer spending, leading a new consumer era, which is almost all businesses and businesses consensus. How to deeply interpret their consumer psychology and grasp the development trend of the times is of great significance for any enterprise to seize the future market. The basis of successful marketing strategy lies in the grasp of the consumer psychology of target consumers.
CLORIS ( song Edith ), came from a British women's fashion brand that transcends the ups and downs of a century expansive fashion. Say "Rome is not built in one day", CLORIS (Codisi) was able to make such a victory, the key is the brand's operations team to grasp the analysis of the target consumer groups.
Today's Chinese consumer market, in a sense, is not only the backbone of China's fashion consumer trend but also the future of the brand management trend, they represent a new generation of Chinese fashion industry consumption outlook, but also represents a brand new New consumption power. For the clothing brand , who won the new consumer groups after 80, who won the future. CLORIS (Guodi Si) positioning consumer groups for 18 to 35-year-old urban fashion women, this age is just after the age of 80 in the dominant position. The "post-80s" lifestyle characteristics of the population can be attributed to: self-confidence, focus on leisure, high brand loyalty, high purchase impulse, keen on digital products and music. It can be said that when these most popular terms nowadays are linked to each other after the "80s", the analysis of the "post-80s" is not only aimed at the analysis of one age group, but also on the future life and consumption trends An analysis.
To this end, CLORIS (Rosenthal) to create a rose gold as the mainstream color of the brand clothing, and the "European Qiao Gui, Oriental soft" positioning brand character, according to the target consumer groups living habits, providing a total of four Series of products - 矜 your career series, 矜 your soft beauty series, 矜 expensive sweet series, 矜 expensive fashion series. Let CLORIS (dress) wearer to study, work, social, or leisure can find their own ultimate dress.
CLORIS is a brand with its own personality. The style of the product is mainly "expensive style". The "R" type of small crown in the brand mark is a dream of a princess of every girl. Such a distinctive brand Personality and in-depth mining consumer characteristics of the target consumer groups and personalized elements, and these individual elements and corporate brand appeal and product development closely integrated, and strongly shaping the product and brand personality features to create the same young consumers spiritually And the soul of the resonance, so as to create a brand atmosphere, from the fashion, personality, trendy, self-worth and other perspectives to strengthen the exchange of emotions and interactions with consumers after 80, to give them more Consumption emotional satisfaction, access to their emotional identity. At the same time the product should be novelty in terms of style, design, function, promotion and so on, to keep the product fresh and fast, so that has led to the CLORIS (song Disi) was accepted by the market, recognized by consumers, in a short time It is possible to open 100 stores inside.
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