Why parents in the new era choose children for their children

At present, the post-80s period is the period of brilliance. It is the mainstream and backbone of today's society. The main trend of the post-80s marriage is the advent of the wedding. Many of the 80's have grown into parents in the new era. After the 80s, it was the golden generation that spread simplicity and pragmatism as its own responsibility. With individualism as its values, it dared to challenge the old ideas. The ideas began to converge with the international advanced thoughts. They were broad-minded and quick-thinking, and they had a global perspective. These characteristics also determine the 80s as the parents of the new era. They are obviously different from their fathers and their slightly older 70s. They have knowledge, pay attention to quality of life, and advocate environmental protection and a low-carbon life. Their concept of consumption values ​​advocating the West is a distinct consumption feature of this group.

From the analysis of the age structure of children's clothing consumer groups, the children bred by their parents after 80s are the main targets of children's clothing. At the same time, as a children's wear brand, the consumers they face are actually two generations. The first consumers of children's clothes are parents, that is, most of the 80's parents, and the second consumer is children. Therefore, studying the parents' consumption needs and habits after the 1980s and conforming to their ideological concepts is an important direction for the development of children's wear brands.