For the dream, BSG's Menswear 2013 brand strategy conference kicks off

Recently, the strategic brand launch of the new brand BSG2013 for Busen Menswear was held in Hangzhou. The theme of the conference, "Come for a Dream," presents a star-studded dream feast. The site not only gathered cooperative customers from all over the country, but also attracted the arrival of many domestic and foreign fashion media, including Xinhua News Agency, Sina, Zhejiang TV and many other heavyweight media, and also attracted Chinese contemporary sculpture artist Gong Dong and numerous With the presence of well-known designers, musicians and fashion critics, we gathered together to witness the birth of a cutting-edge urban fashion men's brand. The launch of BSG, a brand new trend brand, also marks the start of the comprehensive strategy of the company.

Men's clothing for many years of Busen clothing, this time the launch of the BSG brand will be extraordinary, innovation is very powerful: first is the product design innovation - to "city social leisure" for its unique product positioning, at the same time, the first cross-border Gong Dong, the contemporary sculpture artist of China, and many young artists and designers were invited to participate in the product design. The popular concept was combined with social occasions to meet the urban youth's wearing and matching in urban social situations. Secondly, the innovation of marketing model - BSG takes the urban fashion social club as the terminal position, gathers the urban youth who pursue the dream, and strives to create a core social circle of urban fashion. In terms of brand promotion, in order to rapidly increase brand influence and popularity, BSG has created a three-dimensional and all-round brand communication system through the four innovative brand communication strategies and explored a fashionable new blue ocean belonging to the BSG brand.

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