Chinese Premiere Brand BE.PRIVÉ Presents the Opening Ceremony of the Shanghai World Expo Song Zuying and Yang Lan attend a ceremony in costume

On the evening of April 30, 2010, at the opening ceremony of the Shanghai World Expo with many people and stars, Song Zuying sang the opening song “Harmony and Chanting” in a colorful stage designed by BE. PRIVÉ in a deep red dress. Underneath, it seems more graceful atmosphere.

On the evening of April 30, 2010, at the opening ceremony of the Shanghai World Expo with many people and stars, the famous Chinese singer Song Zuying and international superstar Jackie Chan sang the opening song “Harmony and Song of Songs” and kicked off the opening ceremony.

On May 1, 2010, at the Song Zuying 2010 Shanghai World Expo concert, Song Zuying wore another set of festive and auspicious red dresses designed by BE.PRIVÉ, together with the famous Italian tenor André Bocelli and famous pianos. Lang Lang and the Mandarin King Jay jointly sang songs for the World Expo.

On May 1, 2010, at the Song Zuying 2010 Shanghai World Expo concert, Song Zuying was wearing a red dress designed by BE. PRIVÉ. It was like a blooming magnolia flower.

The famous show host Yang Lan was the host of Song Zuying's 2010 Shanghai World Expo. BE.PRIVÉ specially designed two dresses for him. Using Chinese red and elegant atmosphere of the royal blue silk respectively, decorated with crystal clear crystals, silhouetted in the night sky as elegant and charming.

A few days ago, at the opening ceremony of the Shanghai World Expo that attracted many attention and galaxy, the famous Chinese singer Song Zuying and international superstar Jackie Chan sang the opening repertoire "Harmony and Melodies," which opened the opening ceremony. Song Zuying dressed in a deep red dress, graceful atmosphere, in the colorful backdrop, even more elegant and charming. This dress is tailor-made by the advanced custom brand BE.PRIVÉ for this opening performance. The noble and concise style of the dress complements the grand and elegant atmosphere of the opening ceremony which is “simple and simple but bright and warm but not luxurious”.

On the second day of the opening ceremony, Song Zuying's 2010 Shanghai World Expo concert was staged at the Shanghai Stadium. Song Zuying was wearing another set of festive and auspicious red dresses designed by BE.PRIVÉ. Together with the famous Italian tenor André Bocelli, the famous pianist Lang Lang and the Chinese Mandarin King Jay Chou, they jointly sang for the World Expo. The famous show host Yang Yi who is famous for his knowledge has also been invited to be the host of the concert. BE.PRIVÉ specially designed two dresses for him. Using Chinese red and elegant atmosphere of the royal blue silk respectively, decorated with crystal clear crystals, silhouetted in the night sky as elegant and charming.

This cooperation between BE.PRIVÉ and Song Zuying was not the first time. As early as last June, she was wearing a high-class dress tailored by BE. PRIVÉ during the first birdie concert of Song Zuying, which was widely followed. "Feng Feng" stunning appearance. Based on the concepts and forms of “夔” and “凤” in Chinese classical culture, the beautiful and cool costumes are designed to show the singer's grace and luxury. The red gold dress worn in the opening ceremony of the Shanghai World Expo lasted six months from design to production. Using imported custom fabrics and handmade beading techniques, the threaded bead tube is embedded in the dress for 200 hours to create a gorgeous aesthetic. The shoulders use fashion elements to emphasize three-dimensionality, and the skirts use high split ends and long fishtails to show women's feminine and sexy. In the red dress worn in the concert, the shape is like a magnolia flower blooming. The skirt uses a natural curve lotus leaf to make it look like a magnolia flower.

The clothing designed by BE.PRIVÉ has ​​distinctive Chinese characteristics. It is adept at applying Chinese cultural elements to fashion design, and combining with international advanced design concepts, it constantly creates distinctive clothing. BE.PRIVÉ is a Chinese high-end custom brand with a strong Chinese cultural complex. Mr. Li Jianguo, president of BASIC EDITIONS Group, national entrepreneur, and BE.PRIVÉ, said: "BE.PRIVÉ is a high-level custom brand representing Chinese fashion. Our long-held ideal is to promote Chinese civilization to the world in a fashionable way. As this World Expo held in China, we feel proud and proud of being Chinese.BE.PRIVÉ was very pleased to be able to participate in this event. I believe that one day BE.PRIVÉ will surely become a source from the East China Sea. Civilized world-class advanced custom brand."

Since its establishment in late 2008, BE.PRIVÉ has ​​continuously expanded its influence in the art world and the industry. Its unique design and high quality have also been widely recognized by the film and television industry. Since its founding, the company has custom-made formal dresses for many famous movie stars to attend important events such as the International Film Festival, China Film Festival, Huabiao Awards, Flying Awards, Golden Rooster Flowers Awards, Starlight Awards, etc. activity. In addition, many times, the star photographed the magazine cover to provide clothing. At the upcoming Cannes Film Festival in mid-May, you will also see BE.PRIVÉ.

BE.PRIVÉ firmly believes that clothes are used to serve people. The costumes of the United States can set off and enhance people's temperament. Therefore, BE.PRIVÉ's unique design will always put customers first, tailoring them to every customer, according to their personality and temperament. And love the style, to create clothing that meets the customer's temperament and needs.

BE.PRIVÉ Haute Couture brought together renowned designers from France, Italy, Germany, Brazil, Spain, China and Hong Kong fashion centres to enable fashionistas from different background cultures to reinterpret Chinese traditions and ensure that the BE.PRIVÉ brand is maintained The heritage of Chinese culture has added endless fresh vitality, achieved a stable style that spans the seasons and trends, and created works that are not eliminated by time.

About BE.PRIVÉ

BE.PRIVÉ is a premium custom brand under the BASIC EDITIONS Group, which was founded at the end of 2008. The brand is based on China's five-thousand-year-old culture. The design team gathers outstanding designers from France, Italy, Germany, Brazil, Spain, China and Hong Kong, and integrates different background cultures to make the BE.PRIVÉ brand custom charm. Both the advantages of Chinese culture and the fresh elements from different cultures around the world. The birth of the BE.PRIVÉ advanced custom brand marks the official move of the BASIC EDITIONS Group into the luxury sector, achieving a gorgeous upgrade from ready-to-wear to high-end fashion.


About BASIC EDITIONS

BASIC EDITIONS International Trading Group Co., Ltd. is a group company founded and led by Mr. Li Jianguo. It is a group company with fashion products as its main business content. Due to its scientific and managerial model of research and development at home and abroad, transnational production, and global marketing, it is only a dozen or so. During the year, there were many brands and market routes that became an important milestone for Chinese fashion going global.
All the brands of the BASIC EDITIONS Group share a common feature. They are rooted in the long history of Chinese civilization and meet at the top international fashion stage. They use creative design concepts to perfectly integrate Chinese culture with Western fashion to form BASIC EDITIONS. Unique internationalized Chinese style.
BASIC EDITIONS is a premium clothing brand under the BASIC EDITIONS Group. From the mid-1990s to the present, its growth has been very rapid. From the very beginning of the Eastern European countries such as Russia, it has expanded to countries such as France, Germany, Denmark and Other northwest European countries, and even North America. Currently, BASIC EDITIONS has more than 100 agency stores in Europe and other places, and its sales performance is outstanding.
BASIC ANYWEAR is a second-line clothing brand owned by the BASIC EDITIONS Group, and it is no exception in terms of market expansion. CLASS is a three-line clothing brand owned by the BASIC EDITIONS Group. For more information, please visit the website.