Lenovo, the three “top†titles associated with the Olympics, has clearly felt the rewards of driving the torch relay. And making important partners a torchbearer may also be a very effective marketing tool.
"Although it is very short, it is one of the more exciting routes in life." Yang Yuanqing, chairman of the board of directors of Lenovo Group, said that he is looking forward to the opening ceremony on August 8. "That will be our higher tide."
Yang Yuanqing: The return is obvious
As the 111th torchbearer, Yang Yuanqing said that getting this number made him feel quite strong. "The implication of my implication is that Lenovo relies on the former International Olympic Committee's global partners from China, and also relies on the former Olympic torch relay global partners from China. At the same time, Lenovo still relies on its former home to sponsor the Olympic torch for the Olympics. Shang." Yang Yuanqing said that the three "front" are very consistent with the 111.
These three "top" are not easy to get, Lenovo Group has paid a huge amount of money for this, including the huge amount of funds for the Olympic TOP partners, the Olympic torch relay global partners and Other rights, as well as in CCTV, etc. Advertising in the major media. According to industry estimates, Lenovo Group’s funds for the Olympic Games reached the order of 1 billion yuan.
"Lenovo can say that we are doing our best for this Olympic Games. We have invested a lot and paid a lot, of course, we have gained a lot." Yang Yuanqing said. As a TOP partner, Lenovo provided a full set of IT design for BOCOG, giving Lenovo an opportunity to showcase Lenovo's product quality and high technology standards on a global scale.
In fact, Lenovo sponsored the Olympic Games and the acquisition of IBMPC was carried out according to plan, and TOP partners opened up a door for Lenovo to develop overseas brand awareness and stabilize the relationship with the original IBM customers. "Before the acquisition of IBM, few people in overseas know who Lenovo is." Yang Yuanqing said that after the acquisition of IBMPC, Lenovo and the Olympics are connected together, when Lenovo people handed business cards to IBM customers and opened up new markets, people I will first see that Lenovo is the TOP sponsor of the Olympic Games and has played a very important role in the promotion of the Lenovo brand.
Yesterday, our reporter also saw that in the streets and buses of Beijing, Lenovo’s advertisements were everywhere. Yang Yuanqing said that Lenovo has invested a lot of advertising in Beijing, hoping that athletes and news media from all over the world can pass Lenovo brands to the rest of the world. "This is probably the place where we can see very obvious returns." Yang Yuanqing said.
Torch Relay: Partner Fun
Lenovo also left some of the places that have become torchbearers in Beijing to more important partners.
Yesterday morning, the reporter received a text message from Microsoft Asia Vice President and Chairman of Microsoft (China) Co., Ltd. Zhang Yaqin. Zhang Yaqin said in a text message that it is my pride to participate in the Olympic torch relay. Please cheer me up and encourage me.
As a more important partner of Lenovo Group, Microsoft has confirmed Zhang Yaqin’s participation in the torch relay of Beijing Station as a Lenovo torchbearer more than half a year ago. Zhang Yaqin said yesterday that Gates was very concerned about the transmission of the Beijing Olympic torch. After learning that he became the torchbearer of the Beijing Olympics, Gates was very happy and always asked Zhang Yaqin "How did you become an Olympic torchbearer?" "Where is it?" Run? Which time to run? How long can I run?"
What does it mean to be a torchbearer? Zhang Yaqin believes: "It is an honor for me and I will have a strong incentive for me in the future."
As another important partner of Lenovo, Intel’s global vice president and president of China’s Yang Xu feels the same feeling as Zhang Yaqin: “In addition to participating athletes, as an ordinary citizen, the ability to pass the torch is larger. Honor.
The Olympic flame is very sacred, even if it is only 1 minute, it will leave an unforgettable experience in life. â€
Since the partner of the Olympic Torch Relay has two IT companies, Lenovo and Samsung, Intel has also become one of the companies with a large number of torch relays. A total of 25 people throughout the company have participated in the torch relays around the country. activity.
The torchbearer brought great honor to Zhang Yaqin and Yang Xu, and also made their cooperation with Lenovo even closer. According to relevant personages of Lenovo Group, “there are many very complicated projects including the Torch Relay and the Olympic Village. We are able to do well because of the help of many partners.â€
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