Davydenko finally found a sponsor to help Li Ning become a world brand

Shanghai on November 17 news, there has been no clothing sponsors of Russia's famous, "model worker" Davydenko finally found his own "backing." It is reported that he has signed with Li Ning, becoming a spokesperson for Li Ning in the world of men's tennis.

Although Davydenko was the world's third-ranked men's singles player, he never had his own clothing sponsor. At the time of the China Open, he also complained that his appearance did not attract enough popularity and he was not a player from a hot country, so he had no business to come to him. This time, Li Ning was very eye-catching. He took Davydenko on the bench and succeeded in the deal.

This is not the first time Li Ning has made a big deal in the Masters Cup. In last year's Masters Cup, Li Ning successfully signed a sponsorship contract with ATP. Therefore, Li Ning's logo is on the ATP's clothes, and Li Ning's tennis supplies can also be marked with ATP. This move directly contributed to Li Ning's tennis-related product sales rose by 30%. This time, looking for Davydenko, who has a very high ranking in the world, Li Ning is obviously more ambitious in terms of tennis.

Today Davydenko has been wearing Li Ning’s sportswear on the court. At the press conference, he is also a brand new Li Ning player. For this new sponsor, Davydenko said: “I was asked why I didn’t have a sponsor. Well, no one knows Li Ning, except for the Chinese. This brand is a Chinese brand and I hope it will enter the world. For the first time I wear it, I feel very good and very comfortable. I like these clothes and I feel very good. Why? Can't promote it? I like everything in China and I also like Chinese brands. I would be very happy if Li Ning sponsored players into the top 10 is a very good thing."