NE·TIGER launches a "wedding dress revolution"

It's the pursuit of NE?TIGER to let every couple have their own unique wedding dress.

Wedding dress: revolution and creation

Wedding rings and bridal gowns are necessary for the wedding of China nowadays. But after the wedding, both of them are desperate: the wedding ring does not leave the bridal gown but the wedding dress disappears quietly. Perhaps it was originally rented. However, this "missing civilization" was changed by a "wedding dress revolution" launched by NE·TIGER.

On the evening of November 15, the ten-year grand ceremony of the China International Fashion Week was grandly opened in the golden lobby of the Beijing Hotel. China's No. 1 luxury brand, NE·TIGER, sang the opening chant, and a NE.TIGER 2007 senior wedding dress conference with the theme of “phoenix” debuted its prosperous prosperity.

In the 2007 fashion trend published by NE·TIGER, with the advanced custom wedding dresses and evening dresses as the carrier, it was filled with a strong “rejuvenation and emerging” main tone, ingenuity, original style, and everyone in the audience was surprised and surprised. Longing for longing.

According to Zhang Zhifeng, the founder of the NE·TIGER brand, in the Western world before the 18th century, the color specifications of girls wearing dresses were not uniform. The first documented white wedding dress was the wedding of King Louis XII of France and Anne in 1499. Around 1840, the wedding dress worn by Queen Victoria of the United Kingdom opened a new era of bridal wear. It was an 18-foot-long trailing wedding dress, full of dazzling diamonds and precious lace. As this wedding dress is extremely elegant, white wedding dresses gradually become a formal wedding dress. Since the 1920s, Western-style wedding dresses have appeared in China and gradually penetrated into Chinese wedding culture. Today, getting married in a Western-style white wedding suit is becoming a fashion. For this reason, NE·TIGER launched his wedding dress in fur and evening gowns in 2005. At that time, the large-scale wedding dress conference with the theme of “love” made the Western-style wedding dress craftsmanship beautiful.

This year, however, the style of NETI TIGER's high-class wedding gowns was suddenly changed. The theme of "Feng" and the rich "Red Chinese" color were the main colors. It was a refreshing introduction of Chinese-style wedding gowns.

Zhang Zhifeng, the art director of NE·TIGER, explained his ingenuity: Chinese wedding culture is even more ancient than the West. Before the Han Dynasty, most of the weddings were weekly weddings. The black and yellow wedding dresses symbolized the mystery of heaven and earth. In the Tang Dynasty, the wedding gown blended with the previous solemn sacredness and warmth and joy of the world. Blush and green became the main colors of Chinese wedding dresses. Looking at the Chinese wedding ceremony, there are mainly three kinds of wedding dresses, namely "Jeuer Xuan Duan-Chunyi??", "Liangguan dress-Luan Yiyi" and people are more familiar with the "nine goods official-Ciguan Coronet" . It is based on NE·TIGER's sense of mission of “Rejuvenation and Emergence of Chinese Luxury Civilization”. Therefore, the unique Chinese style wedding dress created this year has drawn a lot of inspiration from the culture of the Han Dynasty Tang Dynasty.

At the press conference, Zhang Zhifeng emphasized in particular: “NE·TIGER's wedding dress innovation is not just about launching a Chinese-style wedding dress with Chinese characteristics, but more importantly, the “bridal-wedding revolution” is carried out in the end.” China entered the 1990s Afterwards, the wedding leasing wind swept across the country with the popularity of wedding photography. People's enthusiasm for shooting new wedding photos even surpassed the sacredness of wearing a wedding dress. Thousands of people's wedding photos became a generation's "eternal memory." Wedding dresses are "abuse" in the form of renting, and the Chinese and Western traditional wedding cultures have lost the great value that wedding dresses have witnessed to love and inherited the eternal value, and the Chinese wedding culture has been led astray.

According to the national wedding consumption and development summit, China has 10 million new couples who are married each year. They are willing to spend 31% of their savings for wedding-related consumption. The annual consumption of marriages in China is as high as 250 billion yuan. But such a huge investment is far from perfect for the wedding. Today's Chinese wedding is a very strange mix. The title of “traditional wedding” is not a classic Chinese wedding, and the “western wedding” only absorbs the western wedding dress and brings the white wedding dress from the sacred church to the banquet. What's even more impressive is that Western-style wedding dresses that have been worn by others for a number of times and that are unclean and unsuitable for their body and temperament have become this strange form of props.

In the face of this ridiculous state of the wedding, NE?TIGER advocates the traditional classic Chinese wedding dress to express the eternal pursuit of love. Zhang Zhifeng said: “For brides, wedding dresses must be tailor-made and hand-sewn in order to show its value and uniqueness. Custom wedding dresses will be the only choice for carrying dreams, witnessing love, recording eternality, and placing blessings. ”

In recent years, NE?TIGER insists on the pursuit of cultural, national, historical and fashion sense. It designs and produces wedding clothes that conform to the characteristics of Chinese people and can fully display Chinese ancient cultural connotations and oriental charm. NE?TIGER launched this year's high-level wedding dress series, showing the characteristics of the era of globalization and national integration.

Wedding dresses, from leasing to ownership, differ not only in form. A wedding dress is a token of love. On every wedding anniversary, at every moment of remembrance of love, she takes her treasured wedding gown and touches her. All the sweet memories are instantly evoked. The wedding dress is still the mother's support and blessing for her daughter's love. She must be passed on as a treasure to future generations, so that the power of love can be sustained. At this moment, these wedding clothes that have been attached to life have infinite value. Zhang Zhifeng said: "This is the true meaning of NE·TIGER's wedding revolution."