Chloe: A life-oriented clothing brand that challenges aristocratic high-end ladies

The French fashion brand Chloe was founded in 1952 by Gabi Agueo. At that time, European society was a period of confrontation between new trends of thought and conservative concepts. In the field of fashion, life-oriented ready-to-wear brands began to challenge aristocratic high-end women's clothing.

Ageo was born in the great port of Ayala in Egypt and returned to France at the age of 19. She did not agree with the fashionable fashion design at that time. In order to embody her fashion concept, she chose a good fabric, supplemented by smooth and elegant tailoring, to produce high-grade ready-to-wear clothes that are simple, beautiful, and highly wearable, and quickly gained market recognition. .

Together with Agios Koo started and operated the Chloe brand, along with Jacques Lenoir. Lenoir does not have much experience in fashion design, but he has a very smart business mind. Through a series of effective operations, he gradually brought Chloe's business on track. At the same time, Lenoir helped Agger to find a large number of outstanding young and potential designers to design clothes for Chloe.

In 1965, Karl Lagerfeld from Germany joined Chloe. Lagerfeld continued Chloe's romantic and gentle style. He used the flowers on the veil and the elegant clothing lines to define the bohemian style and make the bohemian image become the most popular clothing style in the 1970s. One, Chloe became one of the most respected fashion brands at the time. People have always thought that it was Lagerfeld who laid the tone for Chloe's gorgeous romantic dress and made the brand shine. He himself was known as the “Caesar King” in Paris fashion.

In the 1980s, Martin Stebner began to design clothing for Chloe. Stefan was born in Casablanca, North Africa, in 1951 and came to Paris when he was 10 years old. He later specialized in the production of high fashion. She has traveled abroad for seven years and has visited Hong Kong, Mexico, India and other places. India has a great influence on her. Steinfeld's characteristic is that often whimsical to the traditional clothing with unexpected fabrics, Chloe continues the dream element.

In the 1990s, the daughter of Paul McCartney, a member of the Beatles, and European popular designer Stella McCartney were the design directors of Chloe. She continued to add new elements to Chloe, and in 2000 she designed the line for the brand "See by Chloe." The new series is younger and livelier than the main line, and it is full of fashion sense. It brings Chloe's reputation and business to another new height.

Phoebe Fello, the current Chloe design director, still continues the brand's romantic and gorgeous legend. Phoebe Filo was born in England. Her design is not only full of British style, but also the elegant charm of Paris fashion. In her unconstrained creativity, Chloe's fashion is loose and graceful, making women feminine. Due to her outstanding achievements, she won the British “Designer of the Year” award in 2004.

Although Chloe hired designers from all over the world quite frequently, the brand's exquisitely casual, romantic and relaxed style never lost. In addition to the successful launch of perfume in the 1970s, in 2002 Chloe began to own its own leather goods, handbags and shoes. Currently, Chloe and the famous fashion brand Dunhill and Cartier belong to the Richemont Group, the world's second-largest luxury goods group. In November 2005, Chloe stores officially entered China.