McDonald's coaching coach changed hands for 4 years in the southwest

Fast food giant McDonald's Southwest has quietly changed the coach. Yesterday, the reporter confirmed from Sichuan McDonald's that Li Hui, who was responsible for the Southwest McDonald's market, has been transferred to McDonald's (China) headquarters. Xie Jun, who was responsible for the operation and management of McDonald's in Henan and Shaanxi provinces before, became McDonald's. Southwest Regional Operations Director. According to the reporter's understanding, Xie Jun has already taken office. McDonald's internal sources said that this change is normal personnel changes.

7 times for 4 years

According to reports, Xie Jun is responsible for the markets of Sichuan, Chongqing, Hunan, Guangxi, Yunnan, and Guizhou. He has now begun to fully command the southwest market business and most of the time he works in Chengdu. The coaching change was the fourth coaching change since McDonald's entered the Southwestern market at the end of 1999. It has been more than three years since the last change. Xie Jun and Li Hui worked together in the Henan market.

It is worth mentioning that Xie Jun’s predecessor, Li Hui, had set a goal when he took office: within 2 to 3 years, McDonald's became the first brand of western-style fast food in Sichuan and had launched “59-second service” (ordering from guests). After the end, the time for ordering can not exceed 59 seconds), hoping to improve McDonald's fast food image. One of Xie Jun’s goals is to hope that McDonald’s will become the first choice for western-style fast food customers in five provinces and one city in the southwest.

Powering the Southwest Market

According to informed sources, Li Hui has transferred to Shanghai and is responsible for McDonald's national new store location and new product development. It is understood that one of Xie Jun’s strengths is the management of operating costs and the improvement of profits. Market participants believe that this change is McDonald's efforts to force the Southwest market. Take the Chengdu market as an example. McDonald's has fewer stores than rivals KFC, McDonald's 13, and KFC 17.

According to reports, before Xie Jun took office, many mid-level management personnel from Sichuan McDonald's were promoted. Not long ago, McDonald's established an asset management department in the southwest region.

Xie Jun told reporters yesterday that the recent launch of new products will also focus more on single store operations. The first southwest drive car restaurant is on schedule and will soon sign an agreement with a company.