Disney Lands Mid-Autumn Mooncake Market Marco Polo Receives OEM Production Rights in the Mainland

There is still 3 months from the Mid-Autumn Festival. Disney can no longer wait to start the formation of the moon cake market. Disney selected Marco Polo Baker Co., Ltd. as its exclusive OEM manufacturer of moon cakes in mainland China. Shanghai consumers are expected to purchase Disney moon cakes full of playfulness from Marco Polo's Shanghai store in August.

According to Feng Kaishuai, the official licensee of the Disney Corporation of the United States and the head of Shanghai Yee Fung Trading Co., Ltd., after nearly a month of investigation and contact, Marco Polo was finally selected as the exclusive OEM company for Disney moon cakes in Mainland China. It is reported that Disney designed more than 20 moon cakes of different shapes for this year's Mid-Autumn Festival. Cartoon images including Mickey Mouse, Winnie the Pooh, Snow White, and Star Trek will appear on moon cakes or its packaging. The retail price of each box of moon cakes will be 68 Yuan. -238 yuan range. "Currently accept the group purchase plan, retail will be in August."

Feng Kaishuai said that Disney moon cakes will be listed in all major cities in the country, including Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu and other major cities will become the focus of promotion. Disney moon cakes mainly take the group's procurement route. At present, they have established cooperative relationships with a number of large companies. “It is estimated that the proportion of group purchases is more than 60%.” In addition, Yee Fung has signed more than 10 distributors in terms of retail sales. , spreading distribution network throughout the country. “The local chain bakery and cake shop are the first distribution channels, and some will also cooperate with some coffee shops, while distributors are mainly responsible for the distribution of goods from supermarkets, stores and other chain channels.” said Miss Zhang, Marketing Manager of Marco Polo Co., Ltd. , Marco Polo Shanghai part of the store will become the retail terminal of Disney moon cakes.

Last year, Disney had a small test on the moon cake market and sold 80,000 boxes in Shanghai, Beijing and Guangzhou. This year, the company has doubled its sales target. Feng Kaishuai stated that compared to last year, this year's Disney moon cakes will add more elements and achieve a better combination of foreign brands and traditional Chinese culture.