Extravagance details in the NE•TIGER brand light and shadow
The description here is only the shooting process of a series of NE•TIGER2006 spring and summer dresses. The leader of this top fashion brand in China must select different shooting locations for each new season shooting, as well as innovative combinations of different shooting lines. Here, we introduce to you one of the shooting scenes...
In the elegant villa, Mozart’s piano music sounds
This is a very unique villa building model room in Pudong, Shanghai. It contains large-size oil paintings, expensive curtains, exquisite crystal cups, and quite iron staircase ladders.
As always, Zhang Zhifeng, with a beard and black clothes, is often standing on the side of silence. This figure reminds people of Ferrey.
He is as silent as Ferry.
He only sat down when talking to reporters. His conversations are very practical and sometimes there are some questions that will suddenly ask reporters more thought-provoking questions.
Apart from the bright and moving models and the familiar design director Zhang Zhifeng, there are three charismatic figures. They are the photographer jean louis wolff from Paris, the makeup artist peter WANG from Shanghai, and the photographic director Huang Wei. From Taipei.
The three of them are the important creative team that Zhang Zhifeng described as the important figure for NE•TIGER tailored to the new sample of the spring and summer 2006 season. Each of them has one or two assistants around each person. They are active in thinking and decisive in behavior. All this can be seen in the instant of entering the work environment. You can recognize them from the crowd in one fell swoop, which may be an important qualification for a fashion worker.
First of all, I would like to introduce you to Huang Wei, the director of creative photography. She has a lot of shooting scenarios on this top luxury lifestyle in China. For example, she designed a girl dressed in a small dress skirt in the delusional scene in bed with a few girls in the corner of the living room wearing mink fur voicing emotions very vivid.
She said that when she was scripting, the style and structure of the sample were designed.
Zhang Zhifeng also agrees with what she said: “For a luxury lifestyle, we must have a high attitude and a low profile in body language performance.†According to her opinion, this time spring photography has made a great deal of luxury clothing. Breakthrough.
Behind every luxury brand product is a lifestyle.
The three models displayed gorgeous designs in front of the cameraman's camera and were divided into many groups of works. Each group contained a lifestyle and a fashion attitude.
Zhang Zhifeng said that these three models reflect a kind of humanistic lifestyle in different aspects. The models used by NE•TIGER in this season's spring collection are Yue Mei, Ni Mingyi and Xie Yuyuan.
First let us know about Xie Yuanyuan, because Yue Mei, the delicate and charming, and Ni Mingyin, who are delicate and unique, are all familiar with each other.
Xie Jinyuan, the champion of the China Elite Model Contest, was only 16 years old this year. The result of modeling made her mature and flirtatious, and reached the pre-requirements.
Because Xie Yuyuan is not a model with a high image rate, the shooting is relatively difficult. The photographer’s thoughts on her, including the support work provided by the staff, are all more.
Using such young models to photograph such expensive furs and dresses, and working with high-priced stylists and photographers to work with them, is undoubtedly at risk. However, Zhang Zhifeng has confidence in his vision of choosing models.
He told reporters that as a luxury brand in China, designers have reason to promote the development of China's model industry. Moreover, since the past history of the past, the young models used by NE•TIGER have risen in price in a short period of time.
When the first batch of samples appeared on the photographer's computer, everyone realized the good intentions of Zhang Zhifeng. Indeed, although Xie Yuyuan did not have a very mature posture or shocking eyes, her talent was indeed very good. This simple performance gave Zhang Zhifeng new vitality and vitality in his design work.
"Her smile is simple and charming." A photographic assistant of Korean nationality said to himself in English.
Taiwan has a film called "Twenty, Thirty and Forty," which tells about the wonderful life of women of different ages. Xie Yuyuan, Ni Mingyao, and Yue Mei are 20, 30, and 40 who describe women with themselves. However, in fact, they have to express that the age range is different from their actual age. In fact, their ages are much younger than these age groups. However, they are indeed supermodels in three different eras.
There are some implicit clues here. First, it was the first time in one of the large-scale shootings in China that one shot was made with three different models. This indicates that NE•TIGER's consumer positioning population is not too restrictive in terms of age. In the words of Zhang Zhifeng, consumers from the age of 16 to 60 can customize their clothes to NE•TIGER.
The photographer jean louis wolff speaks simple Chinese. He uses French, limited Chinese, or most of the English with a serious French accent to convey what he meant to the photographic assistant and the model: the light he wanted and the pose of the models . From time to time, the scene of the shooting was accompanied by warm lighting, sometimes bursts of smoke, and sometimes very dark, only a few superb beams of light shuttle around the model.
Every photographer photographed intermittently in dimming, and makeup artist peter is dressing up for the model. Some make-ups just change the color of lipstick and nail polish, but the details are very high. They photographed many of the world's top brands of fashion films, but they themselves are very simple, they left all the gorgeous to the camera. In order to capture the most beautiful moment, a costume may have to take more than 300 shots before a final one can be selected. But in any case this is another creation apart from clothing.
“Photography is a coincidence.†When the reporter interviewed the photographer jean, he said: “I’m most interested in light and women. I don’t pay much attention to fashion and dress. I only pay attention to light and women. State. To know that everything is a coincidental miracle, nothing can be designed in advance."
In the course of this filming, Zhang Zhifeng became a soul figure. He was mobilizing the emotions of the models for a while and he was eyeing the photographer. This made NE•TIGER laughter in the spring shooting process, sometimes immersed in the mysterious silence.
39 sets of haute couture furs, 20 dress skirts, 15 centimeters dinner shoes, dozens of dinner handbags and gloves, and so on in a large bed to complete the final mix and match, and finally they will be enchanting in these three nervous Prepared model body. The designer, like a director, looks at the overall situation and is like a father waiting for the daughter's birth.
Luxury is a way of life, it is also an attitude of life. The 9-hour shoot is only a perfect glimpse of the NE•TIGER 2006 spring-summer dress collection.
It is reported that after this wonderful shooting work was completed, the brand promotion team only used two or three of them. This aspect also proves that Zhang Zhifeng is indeed demanding perfection.
In the elegant villa, Mozart’s piano music sounds
This is a very unique villa building model room in Pudong, Shanghai. It contains large-size oil paintings, expensive curtains, exquisite crystal cups, and quite iron staircase ladders.
As always, Zhang Zhifeng, with a beard and black clothes, is often standing on the side of silence. This figure reminds people of Ferrey.
He is as silent as Ferry.
He only sat down when talking to reporters. His conversations are very practical and sometimes there are some questions that will suddenly ask reporters more thought-provoking questions.
Apart from the bright and moving models and the familiar design director Zhang Zhifeng, there are three charismatic figures. They are the photographer jean louis wolff from Paris, the makeup artist peter WANG from Shanghai, and the photographic director Huang Wei. From Taipei.
The three of them are the important creative team that Zhang Zhifeng described as the important figure for NE•TIGER tailored to the new sample of the spring and summer 2006 season. Each of them has one or two assistants around each person. They are active in thinking and decisive in behavior. All this can be seen in the instant of entering the work environment. You can recognize them from the crowd in one fell swoop, which may be an important qualification for a fashion worker.
First of all, I would like to introduce you to Huang Wei, the director of creative photography. She has a lot of shooting scenarios on this top luxury lifestyle in China. For example, she designed a girl dressed in a small dress skirt in the delusional scene in bed with a few girls in the corner of the living room wearing mink fur voicing emotions very vivid.
She said that when she was scripting, the style and structure of the sample were designed.
Zhang Zhifeng also agrees with what she said: “For a luxury lifestyle, we must have a high attitude and a low profile in body language performance.†According to her opinion, this time spring photography has made a great deal of luxury clothing. Breakthrough.
Behind every luxury brand product is a lifestyle.
The three models displayed gorgeous designs in front of the cameraman's camera and were divided into many groups of works. Each group contained a lifestyle and a fashion attitude.
Zhang Zhifeng said that these three models reflect a kind of humanistic lifestyle in different aspects. The models used by NE•TIGER in this season's spring collection are Yue Mei, Ni Mingyi and Xie Yuyuan.
First let us know about Xie Yuanyuan, because Yue Mei, the delicate and charming, and Ni Mingyin, who are delicate and unique, are all familiar with each other.
Xie Jinyuan, the champion of the China Elite Model Contest, was only 16 years old this year. The result of modeling made her mature and flirtatious, and reached the pre-requirements.
Because Xie Yuyuan is not a model with a high image rate, the shooting is relatively difficult. The photographer’s thoughts on her, including the support work provided by the staff, are all more.
Using such young models to photograph such expensive furs and dresses, and working with high-priced stylists and photographers to work with them, is undoubtedly at risk. However, Zhang Zhifeng has confidence in his vision of choosing models.
He told reporters that as a luxury brand in China, designers have reason to promote the development of China's model industry. Moreover, since the past history of the past, the young models used by NE•TIGER have risen in price in a short period of time.
When the first batch of samples appeared on the photographer's computer, everyone realized the good intentions of Zhang Zhifeng. Indeed, although Xie Yuyuan did not have a very mature posture or shocking eyes, her talent was indeed very good. This simple performance gave Zhang Zhifeng new vitality and vitality in his design work.
"Her smile is simple and charming." A photographic assistant of Korean nationality said to himself in English.
Taiwan has a film called "Twenty, Thirty and Forty," which tells about the wonderful life of women of different ages. Xie Yuyuan, Ni Mingyao, and Yue Mei are 20, 30, and 40 who describe women with themselves. However, in fact, they have to express that the age range is different from their actual age. In fact, their ages are much younger than these age groups. However, they are indeed supermodels in three different eras.
There are some implicit clues here. First, it was the first time in one of the large-scale shootings in China that one shot was made with three different models. This indicates that NE•TIGER's consumer positioning population is not too restrictive in terms of age. In the words of Zhang Zhifeng, consumers from the age of 16 to 60 can customize their clothes to NE•TIGER.
The photographer jean louis wolff speaks simple Chinese. He uses French, limited Chinese, or most of the English with a serious French accent to convey what he meant to the photographic assistant and the model: the light he wanted and the pose of the models . From time to time, the scene of the shooting was accompanied by warm lighting, sometimes bursts of smoke, and sometimes very dark, only a few superb beams of light shuttle around the model.
Every photographer photographed intermittently in dimming, and makeup artist peter is dressing up for the model. Some make-ups just change the color of lipstick and nail polish, but the details are very high. They photographed many of the world's top brands of fashion films, but they themselves are very simple, they left all the gorgeous to the camera. In order to capture the most beautiful moment, a costume may have to take more than 300 shots before a final one can be selected. But in any case this is another creation apart from clothing.
“Photography is a coincidence.†When the reporter interviewed the photographer jean, he said: “I’m most interested in light and women. I don’t pay much attention to fashion and dress. I only pay attention to light and women. State. To know that everything is a coincidental miracle, nothing can be designed in advance."
In the course of this filming, Zhang Zhifeng became a soul figure. He was mobilizing the emotions of the models for a while and he was eyeing the photographer. This made NE•TIGER laughter in the spring shooting process, sometimes immersed in the mysterious silence.
39 sets of haute couture furs, 20 dress skirts, 15 centimeters dinner shoes, dozens of dinner handbags and gloves, and so on in a large bed to complete the final mix and match, and finally they will be enchanting in these three nervous Prepared model body. The designer, like a director, looks at the overall situation and is like a father waiting for the daughter's birth.
Luxury is a way of life, it is also an attitude of life. The 9-hour shoot is only a perfect glimpse of the NE•TIGER 2006 spring-summer dress collection.
It is reported that after this wonderful shooting work was completed, the brand promotion team only used two or three of them. This aspect also proves that Zhang Zhifeng is indeed demanding perfection.
Disha Jewelry Co., Ltd. , http://www.zjbodyjewelry.com