“Li Ning” sportswear with Swarovski crystals

In July, you will be able to buy Li Ning tennis clothing, fitness clothing and fitness shoes with Swarovski crystals in the market. In addition, on the Olympic Games in 2008, Li Ning’s sponsored national gymnastics team, national diving team, national team of pong team, and national shooting team are likely to have flashes of light. Yesterday, the world's leading manufacturer of cut crystals Swarovski and Li Ning Co., Ltd. announced the formal establishment of strategic cooperation, the two sides promised to work together for a long time dedicated to product design and development, especially for sports products used in fashion jewelry fashion design.

In fact, crystal has a precedent in the use of Li Ning sports equipment. At the Athens Olympics in 2004, when Teng Haibin was the last contestant in the pommel horse competition, the pattern of the Li Ning brand professional gymnastics game he wore was the wings of flying from Shi Luohua Shiqi’s crystal. Rich sports charm.

The collaboration between Swarovski and top fashion brands has been long-standing. Swarovski crystals have been used in the designs of Chanel, Elsa Shabili, Yves Saint Laurent and Versace. Speaking of the strategic cooperation with Li Ning, Mr. Swarovski thinks: “We will combine international leading fashion ideas with Li Ning to provide cutting-edge fashion experience for the majority of sports consumers in China.” He emphasized that Swarovski Qi has always attached great importance to the Chinese market and hopes to open up more application markets through effective channels.

Mr. Li Ning, chairman of Li Ning Co., Ltd., said: “As a professional sporting goods company, we have been committed to providing professional sports equipment for professional athletes and sports enthusiasts for many years.”

Note: In Europe, America and Asia, crystal materials are generally classified according to lead content. According to relevant regulations of the People's Republic of China, except for natural crystal stone, other synthetic products are designated as crystal. When Swarovski crystals are sold in China, they are all called crystals.

At the 2004 Athens Olympics, Teng Haibin wore sportswear with Swarovski crystals.