Metropolis Features - Shanghai's Brand Store Review

Shanghai is a big city and its flagship store is her biggest feature. Many of the world’s top brands that could not be found in Beijing have appeared in Shanghai in recent years. They not only set up stores there, they even set up headquarters in Shanghai.

Is the so-called "close to the water to get the first month", if you want to quickly super white-collar workers, stroll in Shanghai's Nanjing Road, Xujiahui, even if you do not buy, light to see will be able to stain a lot of noble temperament.

Famous fashion gathered in Shanghai. On the evening of August 6th last year, a French fashion show made the Shanghai No. 3 Star on the Bund alive.

Gathered in Shanghai Nanjing West Road Commercial Street brand stores

If the flagship store of a world-class brand is one of the symbols of “international fashion city”, then Shanghai is a well-deserved international fashion city. The number of flagship stores and flagship stores it owns directly reflects the degree of integration of the city with international standards.

Flagship Stores Gather in Shanghai

In Beijing, we are very familiar with such places as flagship stores such as Wangfu Hotel and China World Mall. However, we must be curious about the flagship stores in other cities. In Shanghai, world-class brands have settled in. China's slightly more well-known brands have set up flagship stores or even their headquarters in Shanghai, and unfamiliar brands are willing to compete in Shanghai. In the first half of 2004, Armani took the lead in landing in Shanghai, and many international brands followed. In the last two months, Shanghai's fashion brand was upgraded. Are they also lit up our hearts "around the corner" shopping scheme?

Hang Lung, CITIC Pacific, Westgate Plaza, three in Shanghai and has been a world-class brand competition field.

Gathered in Shanghai Nanjing West Road Commercial Street brand stores

Among nearly 900 brands that are concentrated there, international brands account for almost half of the total, of which more than 100 are world famous brands and account for more than one-third of the total number of foreign brands. In addition, more than 80% of famous international brands entering Shanghai have opened specialty stores and counters. More than 95% of the world’s top brands have opened specialty stores or flagship stores here.

Brands are upgrading

Last year, at the same time as Nanjing West Road, Hang Lung Plaza and CITIC Telecommunications, all along the road opened the largest brand upgrading project. According to Hang Lung staff, Henglong's first and second floor brands will all be adjusted to first-line brands by the end of October. Louis Vuitton, Prada and Escada will be converted from a single floor to a multi-storey shop, becoming the three brands in Shanghai. flagship store. The third floor brand is adjusted to the first-line brand and second-tier brands. The Armani sub-brand Emporio Armani opened its doors here. CITIC Pacific will add 17 world-class brands in the near future. ArmaniCollezioni, ArmaniExchange, Lottusse, Victorinox, AS, GK Itelli House, Fornarina, Theory, BettyCoop鄄er and other world brand “big names” will be unveiled around the National Day.

Gathered in Shanghai Nanjing West Road Commercial Street brand stores

According to the person in charge of the Hong Kong Trade Development Council office in Shanghai, at present, Shanghai Commercial has established a development plan to create an "international shopping paradise." The existing world top brands are mainly concentrated in the "Golden Triangle" area of ​​Nanjing West Road and the Huaihai District of Luwan District. In some sections of Middle Road, Luwan District also plans to transform Sinan Road into a “bridgehead” where the world's top brands have settled in Luwan.

Master guiding

Shen Qiong (Market Director, Shanghai IT Corporation)

Consumers come to Shanghai for shopping. If time is tight, they can go to three areas or three days to go shopping. Like the top brands, they can go to the Bund and Nanjing West Road. Although the price is expensive, it's worth considering. And many new flagship stores opened this year are not in Beijing. For example, Amani's deputy Emporio Armani, etc., style is young, and the price is cheaper than Amani.

If you like to go shopping, Xujiahui is the first choice, it allows you to overeat the mall addiction at one go, here is the famous bustling shopping area. Pacific Department Store, Hong Kong Exchange Mall, Oriental Plaza, Metro City, Shanghai 600, and so on shopping malls, including many new fashion brands, the price is moderate, will not let you down.

Gathered in Shanghai's commercial street brand stores

Amoy features shops to visit Shaanxi Road and Huaihai Road, where you can definitely surprise you. From Chengdu Road to Shaanxi Road to Huaihai Road, characteristic shops on the road can be seen everywhere. One family is next to you and you can go until Parkson. Finally, you can go to the last Taoyang market Taobao addiction.

Currently all kinds of shirts, boots, belts, fashion socks have become the object of fashion people keen to buy, it is worth noting that this section of the road must not forget the shoe store in southern Shaanxi, where the shoes are fashionable and avant-garde, diverse styles, and every kind There is only one pair. The similar Taobao place also has Changle Road.

If you buy too much, it's not convenient to return. You can go to the post office and send all your loot back to us, saving you physical and mental fatigue.

Fashion site

Bund Fashion

The Bund, known as the “International Exhibition of Buildings”, is similar to the world-class fashion center “Fifth Avenue” and “Oxford Street” in terms of architectural style. At the same time, it is also a famous fashion spot in China and even around the world. . The iconic flagship store is Armani Building 3 on the Bund. However, the 81-year-old Bund Building 18 also changed its appearance in October last year. The first and second floors will focus on the world's top brands Zegna, Cartier and 6 other world-renowned brand stores. In addition, the South and North Towers of the Peace Hotel will introduce Louis Vuitton and Dior's two world-class flagship stores.

Nanjing West Road famous brand collection

Most of the flagship stores of the first-tier and second-tier foreign brands in Shanghai are based on Nanjing West Road. You can stroll from Jing'an Temple to Meilong Town. Devaluation of Hang Lung, CITIC Pacific, and the three major squares in Meilong Town. The first and second floors here are the gathering places of international famous brands such as Boss, Prada, Dunhill, Zegna, Chanel and so on. On the third floor there are also some fashion cutting-edge brands. At the end of August of last year, IT flagship stores also welcomed two top-tier clothing brands Alexander McQueen and Balenciaga, both of which are internationally renowned. Recently, the new flagship store for DIOR ladies was being opened. The new flagship store of LV also opened soon. .

Gathered in Shanghai's commercial street brand stores

In addition, according to local fashion figures in Shanghai, the 5th floor of CITIC Pacific and Meilong Town are top-of-the-line fashion home products, such as Amani, which is not visible in Beijing and is worth buying.

Huaihai Road flagship store settled

There are many large-scale shopping malls such as Pacific Department Store, Xintiandi, Paris Spring, Parkson, Isetan and Linkaph, which are also the places where many brand flagship stores are located. There are world-famous brand Benetton, the world's largest giant flagship store, which is Asia's largest Italian leisure brand Benetton franchise store, owns all Benetton Kingdom brands, including clothing, shoes, hats, bags, underwear, etc., and scale and products. Both exceed the flagship stores in Japan and Hong Kong. Anything you want can be provided. If you catch up to 50% off the whole game, you will get more surprises.

In addition, Swatch, the world's largest Swiss watch brand, also opened China's first flagship store in People's Square. The design concept inherits the transparent concept of its brand's global flagship store. The reflective effect of the blue leopard-printed floor, over the head, and the glass vault will illuminate the room transparently. The first floor is a display area, and the second floor is equipped with a number of theme areas, and more specifically showcases 13 global collections of watches, which are extremely precious. In June 2004, Quiksilver, the world-renowned sports and casual lifestyle brand, and Roxy flagship store officially opened.